34 Articles about „Innovation“

Design 10/01/2020

Pioneer of light

Light provides so much more than mere illumination on an Audi: The headlights are a defining design feature and give expression to digital technology.

Audi Q5: Fuel consumption (combined*) in l/100 km: 9.2–5.6CO₂ emissions (combined*) in g/km: 230–146
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance 10/01/2020

Audi RS Q8: Performance on a new level

The Audi RS Q8 – the most powerful SUV coupé ever produced by Audi – is setting the benchmark in terms of sportiness and highly inspirational engineering.

Audi RS Q8: Fuel consumption (combined*) in l/100 km: 13.6–13.2CO₂ emissions (combined*) in g/km: 308–300
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Digitalization 01/20/2021

From LED to Matrix LED and OLED technology

Better visibility, precise illumination: Audi is constantly building a technological advantage with the head- and taillights.

Design

Cool innovation

Innovative paintwork may play a key role in electromobility at Audi. Thanks to game-changing reflective pigments.

Performance

Electrifying sound

A sound journey: Exploring the creative process, sources of inspiration and challenges in designing the new Audi e-tron GT quattro model’s sound.

Audi e-tron GT quattro: Power consumption (combined*) in kWh/100 km: 21.6–19.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Digitalization

Perfectly attuned to the customers

In China, the Audi Innovation Research team investigates the complex and dynamic developments in the carmaker’s largest single market.

Sustainability

Ideas for tomorrow

Audi sponsors the GREEN AWARDS, supporting sustainable ideas that will make the world a better place to live.

Performance

“We are excited by the extreme”

In 2022, Audi will compete in the Dakar Rally. Julius Seebach, Head of Audi Sport, discusses the allure of the extreme.

This vehicle is the Dakar Rally vehicle that is not available as a production model.

Design

“Human-centered design begins where functionality ends”

Designer Marcel Wanders talks about the importance of human-centered design and his desire to add value to objects.

Performance

Inside the Audi Sport future labs

Audi is developing the car for the Dakar Rally on a tight schedule. A visit in Neuburg, Germany, where it’s taking shape

¹This vehicle is the Dakar Rally vehicle that is not available as a production model.

Design

Shapeshifting from roadster to lounge on wheels

The Audi skysphere concept¹ is a car with dual characters. Audi designers Charles Lefranc and Gael Buzyn talk to us about its progressive design.

¹The vehicles shown here are concept cars that are not available as production models.

Design

A progressively luxurious lounge on wheels

The designers of the Audi grandsphere concept¹ describe the spaciousness and experiences tomorrow’s luxury-class sedans could offer.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance

“It’s yet another revolution”

Mattias Ekström is taking up the 2022 Dakar Rally challenge and talks about the sport, teams and adventures.