• Home
  • The future of progress: Audi at Milan Design Week

The future of progress: Audi at Milan Design Week

For Audi, the term “re-generation” describes its vision of progress in tomorrow’s world – for the good of the planet, society and every individual. Audi is showcasing this conviction at this year’s Milan Design Week.

06.06.2022 Text: AUDI AG - Photo: AUDI AG Reading Time: 3 min

Part of the “re-generate” concept, the Audi grandsphere concept presents a vision of tomorrow’s mobility at Milan Design Week 2022.
Part of the “re-generate” concept, the Audi grandsphere concept presents a vision of tomorrow’s mobility at Milan Design Week 2022.

Concept vehicle shown. Not available for sale.

Concept vehicle shown. Not available for sale.

Progress means more than advancing design and technology: Cutting-edge solutions need to work beyond the here and now. Audi firmly believes that progress should aim towards comprehensive regeneration, taking into account environmental and social objectives without losing sight of the uniqueness of every individual.

Re-generate our planet

Audi is unequivocal – the future of mobility is electric. By 2025, Audi plans to have a portfolio of more than 20 all-electric models. The Group is committed to developing and making renewable energy available, including through the Volkswagen Group’s wind farm in Germany’s Mecklenburg-Western Pomerania region. The current e-tron models produce zero direct emissions when driving.

 

In addition, through its Mission:Zero program, Audi is contributing to decarbonisation, resource efficiency and biodiversity as well as minimising water consumption across the entire value chain. The aim is to achieve net-carbon neutral production by 2025, coupled with closed-loop materials management. Production at the Audi European plants is already 100% powered by renewable energy.

Audi x Milan Design Week

From 6 to 13 June 2022, Audi will participate in the world’s largest designer furniture fair for the eighth time. This year, the fair will be staged under the banner “Design Re-Generation.” Socio-ecological change and responsible design will be the focus at the Audi House of Progress on Piazza Cordusio in the heart of Milan. The subject of fascinating panel discussions on site, “re-generation” will also come to life through the concept vehicles on display, such as the Audi grandsphere concept¹. One highlight will be the fruits of a collaboration between Audi and Italian furniture designer Poliform, showcased in the shape of a completely new interior approach for the Audi urbansphere concept.

Concept vehicle shown. Not available for sale.

Concept vehicle shown. Not available for sale.

The “Re-generation: the future of progress” vision will be brought to life at the Audi House of Progress. Visitors can learn about the three pillars through various exhibits and panel discussions.
The “Re-generation: the future of progress” vision will be brought to life at the Audi House of Progress. Visitors can learn about the three pillars through various exhibits and panel discussions.

Re-generate our society

Re-generating society involves promoting diversity and inclusion.  The Group champions equal opportunities regardless of race, sex, disability, religion, national origin, color, age, gender identity, sexual orientation or other characteristics. Audi firmly believes that diversity fosters creativity, drives innovation and contributes to better decision-making and performance.

Re-generate our lives

The third pillar revolves around the people-centric approach Audi takes when developing new products, services and solutions. Audi views the future as a space for ideas, knowledge sharing and innovation. Changing mobility needs are the core focus. Looking ahead, the journey travelled will be less important. Instead, a vehicle will become a sanctuary from busy everyday life, with a spacious interior and high-tech features transforming it into a setting that adapts to its occupants’ individual needs.

Make the future come alive with Audi

Make the future come alive with Audi

For its all-electric concepts such as the Audi grandsphere concept, Audi thinks design from the inside out and adopts a human-centric approach, creating oases on wheels that deliver a personal experience.

Learn more

Concept vehicle shown. Not available for sale.

Concept vehicle shown. Not available for sale.