1. General Information
AUDI AG, Auto-Union-Straße 1, 85057 Ingolstadt, Germany (“Audi”, “we”, “us” or “our”), acting as a data controller, processes your personal data, notably by way of Cookies and similar technologies (as defined below) when you are using this website.
Your personal data may also be processed by third parties through their own Cookies and similar technologies. For more information regarding such third parties, please see the Section “Third Party Cookie” below.
On our website, we use technologies that make it easier to use our website, make our website more user-friendly and provide various features (please see Sections 3 and 4 for further details). Examples of such technologies include cookies, pixels and scripts (referred to as “Cookies”).
Cookies are small data files that are stored on your device and that contain data such as for instance personalised page settings (e.g. language, screen resolution) and login information. This data file is generated by the web server you have connected to via your web browser and then sent to you.
2. Managing Cookies
In principle, it is possible to use our website without Cookies, but the use without Cookies may alter the functioning or availability of the website. However, if you wish to make full use of our website features, you should accept Cookies that enable you to use certain features or make it more convenient for you to do so.
Please bear in mind that your choices only ever affect the browser you used when you made such choices. If you use different browsers or end devices, you may need to exercise your choice regarding Cookies again. Under certain circumstances after updates, or if you delete the Cookies from your browser, the settings can be reset to the basic configuration and we may ask you to exercise your choice regarding Cookies again upon your next visit to our website.
The following links will assist you in managing your Cookies browser settings, or you can use the ‘Help’ option in your internet browser for more details:
- Internet Explorer, Microsoft Edge: http://support.microsoft.com
- Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
- Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
- Safari: http://support.apple.com/kb/PH5042
- Opera: http://www.opera.com/browser/tutorials/security/privacy/
- Adobe (flash cookies): http://www.adobe.com/security/flashplayer/articles/lso/
There are also software products that can manage Cookies for you. You can also find further information about Cookies and how to manage Cookies on help pages on the Internet such as https://www.allaboutcookies.org/.
If you change / set your browser settings or use certain software products that block Cookies we will respect these browser settings and not send the Cookies disabled in your browser settings or via such software products. If you allow Cookies in your browser settings, we will present a Cookie Banner on our website which allows you to manage your Cookie settings, e.g. to activate certain Cookies. Cookies will only be placed if you provide your consent to the relevant Cookie category. Please note that Essential Cookies (see Section 3 below) do not require your consent and will always be placed if you allow Cookies in your browser settings.
You can withdraw your consent and change the Cookie categories selected by you at any time. Please refer to the “Cookie Settings” in the footer of the website.
3. What Cookies do we use?
These Cookies are essential for the functioning of the website. Without these Cookies, services such as the vehicle configurator would not work.
These Cookies enable a website to store data that has already been entered (e.g. usernames, configurations, language settings), and to offer the user enhanced, more personalised features.
These Cookies are used to make our website more user-friendly and therefore to improve the user experience by analysing the behavior of the website users. They collect information on the use of our website, the number of visits, average dwelling time, pages accessed. Performance Cookies help us e.g. to identify the most popular elements of our online offering and to develop the website further on the basis of your needs. We also use performance Cookies in connection with user tracking (see Section 4 for detailed information).
These Cookies are used to offer content that is more relevant to the user and tailored to his interests. They are also used to limit the number of times an ad appears and to measure and control the effectiveness of advertising campaigns. These Cookies register whether you have visited a website or not and what content has been used. This happens on a unique identification of your browser and your device. The information may possibly be communicated with third parties, e.g. advertisers, and may be used for their own purposes, thus the relevant advertisements can also be shown to you on other websites. These Cookies are often linked to third party website functions.
a. Storage period
Cookies may also save files for a longer period or temporarily on your device.
Permanent Cookies store a file on your end device for a particular period until the Cookie’s expiry date (or until you delete it). They store e.g. language settings so that you don’t have to configure them repeatedly for our website.
Session Cookies temporarily store a session ID while you are active on our website. This prevents you from having to login again if you change pages, for instance. Session Cookies are deleted when you log out, or lose their validity as soon as your session has expired.
b. First / Third Party Cookies
(1) First Party Cookie
A First Party Cookie is referred to as a Cookie implemented by us as a controller (which shall have the same meaning as a responsible party in other jurisdictions) or our processors (which shall have the same meaning as an operator in other jurisdictions). The Audi entity operating the website (see imprint) is responsible for the data processing. The Audi entity operating the website processes the data collected from the First Party Cookies for its own purposes, regardless of whether it programmed the Cookie itself or implemented the Cookie of another legal entity.
(2) Third Party Cookie
A Third Party Cookie is a Cookie that is set by a third party other than the Audi entity operating the website that you are currently visiting, for instance by our services provider. Third Party Cookies originate from various domains of third parties who can flexibly use the Cookies to track user behavior on our website and across other third-party websites outside the third party's offer (especially for user-specific advertising). When you visit a website where the advertising network places advertisements, the advertisements on that website may place a Third Party Cookie on your device. That Cookie usually stores the number of page visits and the length of time you have been there. If you revisit a website on which the advertiser's advertisement is also placed, the advertiser can recognise you by means of the Cookie and, thanks to the information collected, offer you individual advertisements of its own. While we allow third parties to access the site to install these Cookies on users' devices, we do not retain control over the time these Third Party Cookies will be stored in your devices. The data collected from the Cookie is processed by the third party for its own purposes as an individual controller pursuant to their corresponding privacy and cookies policy or as a joint controller together with us. This also includes Third Party Cookies from third party social networks, which enable to share information with the respective social networks.
c. Cookies used on this website
Below you will find a summary of the Cookies we use on our website, which is intended to inform you of the purpose and nature of the relevant Cookies as well as how long they are stored for.
|Name of the Cookie||Name of the application||First Party Cookie / Third Party Cookie||Purpose of the Cookie||Type of Cookie and expiry date (Session Cookie or Permanent Cookie)||Storage period for data collected via Cookies|
|AUDI_ENSIGHTEN_PRIVACY_Performance||Ensighten||1st||Saving user settings (e.g. language, font size, login data)||Permanent Cookie (1 year)||3 years|
|AUDI_ENSIGHTEN_PRIVACY_Functional||Ensighten||1st||Saving user settings (e.g. language, font size, login data)||Permanent Cookie (1 year)||3 years|
|AUDI_ENSIGHTEN_PRIVACY_Marketing||Ensighten||1st||Saving user settings (e.g. language, font size, login data)||Permanent Cookie (1 year)||3 years|
|AUDI_ENSIGHTEN_PRIVACY_LOCALE||Ensighten||1st||Saving user settings (e.g. language, font size, login data)||Permanent Cookie (1 year)||3 years|
|AUDI_ENSIGHTEN_PRIVACY_Do_Not_Track||Ensighten||1st||Saving user settings (e.g. language, font size, login data)||Permanent Cookie (1 year)||3 years|
|AUDI_ENSIGHTEN_PRIVACY_MODAL_VIEWED||Ensighten||1st||Saving user settings (e.g. language, font size, login data)||Permanent Cookie (1 year)||3 years|
|AUDI_ENSIGHTEN_PRIVACY_MODAL_LOADED||Ensighten||1st||Saving user settings (e.g. language, font size, login data)||Permanent Cookie (1 year)||3 years|
|MATOMO_SESSID||Matomo||1st||Avoid IT attacks (IT security measure)||Session Cookie||Current session, maximum up to 8 hours|
|piwik_ignore||Matomo||1st||Saving user settings (e.g. language, font size, login data)||Permanent Cookie||2 years|
|mtm_consent_removed||Matomo||1st||Saving user settings (e.g. language, font size, login data)||Permanent Cookie||30 years|
|mtm_consent||Matomo||1st||Saving user settings (e.g. language, font size, login data)||Permanent Cookie||30 years|
|countryselector||Akamai||1st||This cookie contains the country value and ensures that visitors are directed to the correct website automatically when they click on an Audi country page. (The country value is not linked to personal data).||Session Cookie||Until the end of the session|
|Name des Cookies||Name der Anwendung||First Party Cookie / Third Party Cookie||Zweck des Cookies||Art des Cookies und Ablaufdatum (Sitzungs-Cookie oder permanentes Cookie)||Speicherdauer der durch die Cookies erhobenen Daten|
|AMCVS_097B467352782F130A490D45%40AdobeOrg||Adobe Analytics||1st||Identification of recurring visitors||Session Cookie||24 months|
|AMCV_097B467352782F130A490D45%40AdobeOrg||Adobe Analytics||1st||Identification of recurring visitors||Permanent Cookie (2 years)||24 months|
|s_cc||Adobe Analytics||1st||Saving user settings (e.g. language, font size, login data)||Session Cookie||24 months|
|s_ecid||Adobe Analytics||3rd||Identification of recurring visitors||Permanent Cookie (2 years)||24 months|
|s_fid||Adobe Analytics||1st||Identification of recurring visitors||Permanent Cookie (2 years)||24 months|
|s_sq||Adobe Analytics||1st||Optimization/improvement of website functions||Session Cookie||24 months|
|s_vi||Adobe Analytics||1st||Identification of recurring visitors||Permanent Cookie (2 years)||24 months|
|demdex||Adobe Analytics||3rd||Identification of recurring visitors||Permanent Cookie (180 days)||24 months|
|_ens_lc||Adobe Analytics via Ensighten||1st||Number of visits, click behavior, information on usage to improve the content of the website||Permanent Cookie (30 minutes)||24 months|
|_ens_prev||Adobe Analytics via Ensighten||1st||Number of visits, click behavior, information on usage to improve the content of the website||Session Cookie||24 months|
|_ens_vn||Adobe Analytics via Ensighten||1st||Saving previously visited websites, number of visits per website||Permanent Cookie (1 year)||24 months|
|_ens_sid||Adobe Analytics via Ensighten||1st||Optimization/improvement of website functions||Permanent Cookie (30 minutes)||24 months|
|_ens_perf||Adobe Analytics via Ensighten||1st||Optimization/improvement of website functions||Permanent Cookie (30 minutes)||24 months|
|_pk_id||Matomo||1st||Number of visits, click behavior, information on usage to improve the content of the website, Identification of recurring visitors||Permanent Cookie||180 days|
|_pk_ses||Matomo||1st||Number of visits, click behavior, information on usage to improve the content of the website, Identification of recurring visitors||Session Cookie||180 days|
|_pk_ref||Matomo||1st||Number of visits, click behavior, information on usage to improve the content of the website,, Saving previously visited websites, number of visits per website||Permanent Cookie||6 months|
4. Third Party Services
a. Ensighten Privacy Manager
i. General information
- User agent
- Referrer URL
- Time stamp
- List of Server Calls
- Privacy Cookies
- Privacy Events
ii. Purpose and legal basis of processing
The processing of personal data of the user with the help of Ensighten Privacy Manager enables us to store information on the user's declared consent. This helps us to provide additional content to users and to avoid that specific Cookies are set in case the user has not declared consent to the use of such Cookies. If we did not collect this information, we would not be able to ensure that our Cookies and website works correctly and some features of the website may not be available to you. The legal basis for such processing of personal data is our legitimate interest according to Art. 6(1)(f) GDPR.
The Ensighten Privacy Manager is provided by our service provider Tagman Ltd., 2 Riding House Street, London W1W 7FA, United Kingdom, which acts as our data processor.
iii. Storage period
The data stored by Ensighten Privacy Manager will be deleted if the data is no longer needed for our above mentioned purposes. This is the case after three years.
iv. Right to object
b. Adobe Analytics / Personalized Content
i. General information
- IP-address of the user (anonymised)
- Unique User ID assigned to the browser
- The user's click behavior on the Website
- The subpages the user accessed
- Browser type, URL, screen resolution
- Time stamp
- Vehicle model that the user creates in the portal
- The IP-address is not saved in their entirety, but the last octet of the IP-address is masked. The shortened IP-address cannot be assigned to a user's device.
ii. Purpose and legal basis of processing
The processing of personal data of the user with the help of Adobe Analytics enables us to analyse the browsing behavior of our users. By evaluating the acquired data we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our own website and its usability. You can still access our website if we do not have this information, but some features may not be available. For such purposes, we use the services of the following service providers, which we use as processors:
- Audi Business Innovation GmbH, Hochbrückenstr. 6, 80331 Munich
- agnosco.net GmbH, Paulinenallee 30, 20259 Hamburg
- Accenture Song Build Germany GmbH, Völckersstraße 38, 22765 Hamburg
- Ray Sono AG, Tumblingerstraße 32, 80337 Munich
- Bertrandt Ingenieurbüro GmbH, Lilienthalstraße 50-52, 85080 Gaimersheim
iii. Storage period
The data stored by Adobe Analytics will be deleted as soon as you withdraw your consent or the data is no longer needed for our above mentioned purposes. This is the case after 24 months.
iv. Withdrawal of consent
You have the ability to prevent Adobe Analytics from collecting your information when you visit our website. You can do this either by changing your browser settings to prevent the placement of Cookies or by withdrawing your consent to the placement of Cookies in our Cookie Settings. For exercising your right to erasure, you need to provide us with your Experience Cloud ID (“ECID”). In order to retrieve the ECID, please open the page for which you want to find out the ECID directly by entering the URL (e.g. www.progress.audi) in the address bar of your browser. After that, add the parameter ”?getid=ecid” (e.g. https://www.progress.audi.html/?getid=ecid) at the end of the URL in the address bar and press Enter. A pop-up with your ECID will appear.
i. General Information
This website uses software from the website analysis provider Matomo to evaluate user visits to the Audi MediaCenter.
Every time you open a page, your IP address is forwarded to a server at AUDI AG with the Matomo website analysis software. The server is operated by IT service provider makandra GmbH (Augsburg) on behalf of AUDI AG. Your IP address is anonymized immediately after transmission on the server with the web analysis software. To do this, your IP address is shortened by the last 16 bits or 2 octets when using Internet Protocol Version 4 (IPv4), or by 80 bits or 10 octets when using Internet Protocol Version 6 (IPv6). The anonymized IP address is therefore not personally identifiable. The web analysis software then processes the anonymized IP address for statistical evaluation of visits.
The following data is collected by Matomo cookie:
- IP address of the user (anonymized)
- Cookie settings
- Unique user ID assigned by the browser
- Session ID
- URL of the referring page
- User click behavior on the website
- Subpages accessed by a user
- Browser type, system type, URL, screen resolution
- Browser language
- Time stamp
ii. Purpose and legal basis of processing
The processing of personal user data with Matomo allows us to analyse the browsing behaviour of our users. By analysing the collected data, we can compile information about the use of the individual components of our website. This helps us to continuously improve our website and its usability. You can also access our website if we do not have this information, but some functionality may not be available.
The analysis of user behaviour only takes place if you give your consent (Section 25 para. 1 TeleMedia Act in conjunction with Art. 6 para. 1, subpara. 1 (a) GDPR). Your consent is voluntary and you can revoke it at any time (Section 4 B. iv.).
For technical reasons, the IP address must first be forwarded to an AUDI AG server using the Matomo software in order to shorten it. The legal basis for processing personal data is the fulfilment of legal obligations in the area of data security (Art. 6 para. 1, subpara. 1 (c) GDPR) as well as our legitimate interest, namely to eliminate malfunctions, ensure system security and detect and track unauthorised access or access attempts (Art. 6 para. 1, subpara. 1 (f) GDPR).
iii. Storage period
The data stored by Matomo will be deleted as soon as you revoke your consent or the data is no longer needed for our above-mentioned purposes. This is the case after 25 months.
iv. Revoking consent
If you have given your consent to the analysis of user behavior (by agreeing to the use of performance cookies), you also have the option to prevent Matomo from collecting your information when you visit our website. You can do this either by changing your browser settings to prevent cookies from being set, or by revoking your consent to set cookies in our cookie settings. Further information about your rights as a data subject can be found in our privacy notice.
v. Right to object
You have the right to object to personal data being processed on the basis of legitimate interests (namely, the elimination of malfunctions, ensuring system security, and detecting and tracking unauthorized access or attempted access). Further information about your rights as a data subject can be found in our privacy notice.
5. Categories of recipients
6. Cross-border transfer of personal data
Your personal data may be stored outside your country of residence and, as such, your personal data will be accessible to law enforcement and/or regulatory authorities according to the applicable laws of such jurisdictions. Where required by law, we will obtain your prior express consent for such transfer of your personal data outside your country of residence.
7. Contact us
Our Data Protection Officer is your contact person for all issues relating to data protection and is available to help you exercise your rights. Please address your submissions to: AUDI AG, Data Protection Officer, 85045 Ingolstadt, Germany, email@example.com.