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On the road to tomorrow

Our day-to-day life is dominated by digital services. And they are at the heart of Audi's transformations to become a mobility service provider. What possibilities will digitalisation open up for us in the future? These stories give you a glimpse at the world of tomorrow.

"Hey Audi, my feet are cold!"

Digitalization

"Hey Audi, my feet are cold!"

The Audi assistant takes interaction with an Audi to a new level. And it can do so much more.
Acoustic Umami: The sound experience in the Audi A6 e-tron

Technology

Acoustic Umami: The sound experience in the Audi A6 e-tron

At the Audi Sound Lab, experts meticulously craft the perfect audio setup, ensuring that entertainment and information are experienced at their finest in the new Audi A6 e-tron.
Interior Light Design in the Audi A5

Design

Interior Light Design in the Audi A5

In the new Audi A5 interior, the Digital Stage and Material Driven Design is staged with light, creating a spacious ambiance.
New interior design philosophy

Design

New interior design philosophy

Audi is presenting a new interior design for the first time in the Q6 e-tron. Technology and aesthetics are firmly oriented towards the needs of the occupants as never before.
Audi A3: more dynamic, more progressive, more emotional

Design

Audi A3: more dynamic, more progressive, more emotional

The Audi A3 is being upgraded with a sportier look, new design elements and digital services.
Unique: the lighting technology of the Audi Q6 e-tron

Digitalization

Unique: the lighting technology of the Audi Q6 e-tron

The active digital light signature of the Audi Q6 e-tron is a world first. In addition, the communication lights in the rear lights and headlights can contribute to increasing road safety.
“It’s an exciting time to be a car enthusiast”

Sustainability

“It’s an exciting time to be a car enthusiast”

Chris Evans and Audi share a passion for memorable experiences. In the interview, he discusses EVs and new technologies.
„Cars are a magnificent medium to create beauty”

Digitalization

„Cars are a magnificent medium to create beauty”

Andrés Reisinger created exceptional art for the world premiere of the all-new, fully electric Audi Q6 e-tron.
Promoting well-being inside your car

Digitalization

Promoting well-being inside your car

The Audi active coach is an innovative service that enriches your driving experience with recommendations and focuses on your well-being before, during and after the journey.
Combining charging time with experiences

Digitalization

Combining charging time with experiences

The Audi charge and explore service finds charging stations where you can pursue your favourite activities while charging your car.
A true update

Technology

A true update

For Stephanie Eckardt, the new Audi Application Store offers a modern combination of flexibility, entertainment and convenience.
A seamless charging ecosystem

Sustainability

A seamless charging ecosystem

A seamless charging ecosystem: Giovanni Palazzo, Head of Charging and Energy at Volkswagen Group, outlines his future plans for intelligent energy solutions.
POI Search Extended in the Audi MMI

Digitalization

POI Search Extended in the Audi MMI

POI Search Extended in the Audi MMI connects shops with Audi vehicles and brings live content to their displays.
A digital must-have

Technology

A digital must-have

According to Rainer Denninger, the Audi smartphone interface should no longer be missing from the equipment list.
“We create unique experiences”

Digitalization

“We create unique experiences”

Giorgio Delucchi, Head of Digital Experience and Business at Audi, and his team focus on systematically expanding the brand’s digital ecosystem.
An immersive sound experience

Digitalization

An immersive sound experience

Audi’s specialists create immersive sound experiences in audiophile vehicles. A visit to the Audi sound lab.
“Data protection means helping to shape innovation”

Digitalization

“Data protection means helping to shape innovation”

Peter Gladbach, Data Protection Officer at AUDI AG, on data as a driver of mobility, slow jurisprudence, and dynamic developments.
Light is the key to connecting with the world around us

Design

Light is the key to connecting with the world around us

César Muntada, Head of Light Design at Audi, wants to touch people emotionally with the functions of light on vehicles.
Almost like magic

Digitalization

Almost like magic

Audi dimensions is the new mixed reality-based operating concept for the Audi activesphere concept¹.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
Progress You Can Feel at the Autostadt Wolfsburg

Design

Progress You Can Feel at the Autostadt Wolfsburg

At the Audi House of Progress, the newly designed pavilion at the Autostadt Wolfsburg, Audi is making progress tangible and accessible.
Augmented reality

Digitalization

Augmented reality

Sid Odedra, Head of UI/UX Design Audi, describes how mixed reality glasses will revolutionise vehicle operation.
Audi activesphere concept¹: Your active lifestyle companion

Design

Audi activesphere concept¹: Your active lifestyle companion

Audi’s fourth Sphere concept car is a convertible crossover coupé with quattro technology and an innovative operating concept.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
“Tomorrow is undefined. It is up to us to create it”

Digitalization

“Tomorrow is undefined. It is up to us to create it”

Digital artist and designer Andrés Reisinger sheds light on the genesis of his creation in the light of the reveal at Design Miami/.
A designer between worlds

Digitalization

A designer between worlds

Andrés Reisinger is creating a digital artwork with Audi to be presented at Design Miami.
“Another car is not an option”

Digitalization

“Another car is not an option”

Sunnie Jaye Groeneveld is an expert for the digital transformation of working environments and industries, and so she travels a lot. Quite often in her Audi Q4 Sportback e-tron, she admits in this episode of our Audi e-tron Stories.

Audi Q4 Sportback e-tron: Power consumption (combined) in kWh/100 km: 18.9–15.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi Q4 Sportback e-tron: Power consumption (combined) in kWh/100 km: 18.9–15.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A
Experience music in your car in a new way

Digitalization

Experience music in your car in a new way

About the integration of Apple Music in selected Audi models and the importance of music in cars.
“Innovation is the key to success”

Digitalization

“Innovation is the key to success”

Entrepreneur Florian Gschwandtner talks about the role digitalisation plays in the future of mobility.
The future of progressive premium mobility

Sustainability

The future of progressive premium mobility

Audi Board Member Hildegard Wortmann highlights how Audi is shaping the future of mobility with its sphere concept cars¹.

¹The vehicles shown here are concept cars that are not available as production models.

¹The vehicles shown here are concept cars that are not available as production models.

“Zeitgeist is a crack in the matrix”

Digitalization

“Zeitgeist is a crack in the matrix”

Kirstine Fratz is a zeitgeist researcher and tells us what social change means for the mobility of the future.
Welcome to me-time on the move

Digitalization

Welcome to me-time on the move

The health use case for the Audi urbansphere concept¹ turns the car into a peaceful sanctuary.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
The best of two worlds

Digitalization

The best of two worlds

holoride provides immersive experiences by transporting passengers into virtual worlds. Audi is making the technology available in selected models from summer.
Time for new experiences

Digitalization

Time for new experiences

Audi is working intensively on the future of automated mobility. A conversation about current developments.
Luxury sedan digital

Digitalization

Luxury sedan digital

From the design through the interior to the handling – digital innovation is the name of the game in the Audi A8 update.

Audi A8: Fuel consumption (combined) in l/100 km: 12.2–7CO₂ emissions (combined) in g/km: 275–183CO₂ emission class: G

Audi A8: Fuel consumption (combined) in l/100 km: 12.2–7CO₂ emissions (combined) in g/km: 275–183CO₂ emission class: G
Impressive experiences and intuitive operation

Design

Impressive experiences and intuitive operation

Like the rest of the car, the Audi grandsphere concept’s¹ user interface delivers a progressive experience. We talked to two of the Audi user interface designers.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
Open the door to a first-class experience with the Audi grandsphere concept¹

Digitalization

Open the door to a first-class experience with the Audi grandsphere concept¹

With the Audi grandsphere concept¹, the brand with the Four Rings is unveiling its vision of progressive luxury for first-class travel.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
Brave, new digital worlds

Digitalization

Brave, new digital worlds

Annegret Maier and Boris Meiners take a look at what the near and distant future hold for digital mobility.
“Digital promotes human-centric design”

Design

“Digital promotes human-centric design”

Gael Buzyn, Senior Director of the Audi Design Loft in Malibu, has designed the new Audi skysphere concept¹ virtually.

¹ The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹ The vehicle shown is a concept vehicle that is not available as a production vehicle.
Light as a means of communication

Design

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.
A glimpse of the future

Design

A glimpse of the future

The Audi A6 e-tron concept¹ is a study representing the all-electric executive class.

¹ The vehicle shown here is a concept car that is not available as a production model.

¹ The vehicle shown here is a concept car that is not available as a production model.
Perfectly attuned to the customers

Digitalization

Perfectly attuned to the customers

In China, the Audi Innovation Research team investigates the complex and dynamic developments in the carmaker’s largest single market.
Smart craftsmanship

Digitalization

Smart craftsmanship

Find out about how the fully electric Audi e-tron GT quattro is being produced at Böllinger Höfe by melding craftsmanship and smart factory technology.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.
Cybertech vs. humanity?

Digitalization

Cybertech vs. humanity?

Tristan Harris campaigns for a more principled social media industry. Everyone who spends time online needs to be aware of his insights.
“After all, the first light bulbs were less practical than candles.”

Digitalization 01/29/2021

“After all, the first light bulbs were less practical than candles.”

The future is unfolding right now. Daniel Cronin, entrepreneur and host of the MQ! Innovation Summit, talks us through start-up culture and the opportunities inherent in digitalization.
To the next level

Digitalization 01/29/2021

To the next level

What might tomorrow’s mobility look like? Audi concept cars provide a preview of the future.
From LED to Matrix LED and OLED technology

Digitalization 01/20/2021

From LED to Matrix LED and OLED technology

Better visibility, precise illumination: Audi is constantly building a technological advantage with the head- and taillights.

Audi Q5: Fuel consumption (combined) in l/100 km: 9.1–5.6CO₂ emissions (combined) in g/km: 229–146CO₂ emission classes: G–E

Audi Q5: Fuel consumption (combined) in l/100 km: 9.1–5.6CO₂ emissions (combined) in g/km: 229–146CO₂ emission classes: G–E
“People are the be-all and end-all”

Digitalization 01/20/2021

“People are the be-all and end-all”

The &Audi initiative is devoted to digital networking and artificial intelligence. In this interview, project manager Saskia Lexen explains the initiative’s goals and how it pursues them.
Bits & Pretzels 2020 bulb

Digitalization 10/29/2020

Let's talk about progress

Talks on equal terms: As an active Bits & Pretzels partner, Audi once again hosted a program in 2020 with international experts.
Pioneer of light

Design 10/01/2020

Pioneer of light

Light provides so much more than mere illumination on an Audi: The headlights are a defining design feature and give expression to digital technology.

Audi Q5: Fuel consumption (combined) in l/100 km: 9.1–5.6CO₂ emissions (combined) in g/km: 229–146CO₂ emission classes: G–E

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q5: Fuel consumption (combined) in l/100 km: 9.1–5.6CO₂ emissions (combined) in g/km: 229–146CO₂ emission classes: G–E

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

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* The stated consumption and emissions values were determined in accordance with the legally stipulated measurement procedure. The WLTP test cycle completely replaced the NEDC test cycle with effect from 1 January 2022. As a result, no NEDC values are available for vehicles with a type approval issued after this date.

The values do not refer to an individual vehicle and are not part of the offer; instead, they are solely for the purpose of comparing between different types of vehicles. Optional equipment and accessories (attachments, tyre formats etc.) may alter relevant vehicle parameters such as the weight, rolling resistance and aerodynamics and, alongside weather and traffic conditions and individual driving behaviour, may influence the fuel consumption, electricity consumption, CO2 emissions and performance values of a vehicle.

Due to the more realistic test conditions, fuel consumption and CO2 emissions values will in many cases be higher in accordance with the WLTP than in accordance with the NEDC. There may have been corresponding changes to vehicle taxation since 1 September 2018 as a result of this. You can find further information on the differences between the WLTP and the NEDC at www.audi.co.uk/wltp.

 

Further information on the official fuel consumption and the official, specific CO2 emissions of new passenger car models can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models”, available free of charge from all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany or at www.dat.de.