César, what special meaning do humans see in light?
Light is where our past, present and future lives are connected. It is also an element that is able to carry information and feelings, whether we can see it or not. So I would say that light is actually something physically tangible and intangible at the same time. We learn, create and dream our world with the help of light.

How can Audi designers create different atmospheres and feelings with light?
Audi lighting designers use light to appeal to the senses of our customers and to arouse feelings. Feelings are like chapters in a book: they are not the whole thing, but without them the story makes no sense. Each and every one of us has slightly different feelings based on our personal experiences, but we can say that we’re all wired the same way. We lighting designers carefully place and tune the lighting elements – the optional ambient lighting, for instance, describes the character of the architecture while creating volume and space, numerous colours and intensities extend the spectrum. But ultimately it is the users who decide which set-up combination will best meet their personal preferences.

The secret is that Audi lighting designers move and change the light according to the mood of the respective user – sometimes it will seem warmer or colder, sometimes softer or harsher, sometimes more subtle or more obvious, and sometimes near or far. The carefully selected materials and surfaces of the interior play a crucial role in gathering or reflecting the light, creating the perfect stage for our emotions. It may seem like a simple process: lights on, lights off. But we turn it into an immersive experience.

What kind of emotions do you want to evoke in the passengers with the help of Audi ambient lighting?
There is always a unique experience that stirs an emotion in people, you just have to find the right one. But you can also create an emotion to enhance the unique experience. Audi ambient lighting can create these emotions in a whole range and depth.

Does it also enhance the driving experience?
My simple answer is: yes. If you’re driving down a winding mountain road, you can set the ambient lighting to a deep shade of green. It reminds you of the forest, which gives you a fresh feeling. Now, if you’re driving down the same road and set the ambient lighting to a dark red, you will feel much more energetic. And when you dim lights in the front of the car to a cool white on the very same road, and keep a bright light on in the backseat, you will feel focused and relaxed – it’ll almost feel like floating. You will feel like you’re moving in an empty space, between the light of the headlights in front of you and the illuminated backseat behind you.

How does this affect your wellbeing inside the car?
It’s actually similar to what natural sunlight does to us: Audi lighting can help our users change how they feel from inside the car, they can feel energised or relaxed or focused. This has a direct impact on their driving experience and their wellbeing when they get to their destination.