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Design
Marc Lichte, Head of Design at AUDI AG, is every bit the sailor and has notched up three wins in his class at Kiel Week. Where does he draw similarities between boats and vehicles?
How is Audi Design developing towards the future? We talked to Claus Potthoff, Head of Design Strategy at Audi Design.
César Muntada, Head of Light Design at Audi, wants to touch people emotionally with the functions of light on vehicles.
Digitalization
Audi dimensions is the new mixed reality-based operating concept for the Audi activesphere concept¹.
¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
At the Audi House of Progress, the newly designed pavilion at the Autostadt Wolfsburg, Audi is making progress tangible and accessible.
Sustainability
Creative director Gabriele Chiave gives insights on the intersection between circularity and design.
Sid Odedra, Head of UI/UX Design Audi, describes how mixed reality glasses will revolutionise vehicle operation.
Audi’s fourth Sphere concept car is a convertible crossover coupé with quattro technology and an innovative operating concept.
Marc Lichte, Head of Design at Audi, talks about the vision behind the new concept car.
Zurich is home to the world’s second Audi charging hub. The urban charging concept offers fast charging downtown with up to 320 kW¹.
¹Maximum DC charging power at HPC charging stations. This can vary depending on various factors such as ambient and battery temperature, use of other country-specific plugs, use of the preconditioning function (e.g. remote-controlled air conditioning of the vehicle), power availability at the charging station, charge status, and age of the battery. The charging power decreases as the charge status increases.
At Monterey Car Week, Audi is giving a preview of the Audi activesphere concept.
The future is an attitude. Three-star Swiss chef Andreas Caminada details why the good life is about more than a cordon-bleu menu.
Dr. Mateo Kries, Director of the Vitra Design Museum, talks about social responsibility in design.
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