The Art of Progress: NFTs for a good cause
Technology, data and digitisation have the power to change everything – but it takes creativity and personal interaction to tap this potential. This is the conviction behind Audi’s ‘The Art of Progress’ idea. The digital artwork ‘Unseen Universe’ was thus created during the Online Marketing Rockstars exhibition in Hamburg (OMR, 17–18.05.2022) alongside the new-media artists from Studio Ouchhh. With the aid of artificial intelligence, the motion data of all the visitors flowed into a pulsing, ever-changing sculpture. The ‘UNSEEN UNIVERSE’ non-fungible tokens (NFTs) are now available and will be auctioned for a good cause in cooperation with Brandneo: all profits go to UNO Flüchtlingshilfe e.V.
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