All stories | progress.audi

Sustainability

“Battery development is incredibly exciting right now.”

German chemist Maximilian Fichtner does research on the battery technology of the future for electromobility.

Performance

“We’re taking our DNA into the future”

Steffen Bamberger, Head of Technical Development at Audi Sport, on the high performance brand's future vehicles.

Sustainability

“We want and need to be multipliers”

Andreas Jung, Executive Board Member for Marketing at FC Bayern Munich, on electromobility and sustainable actions.

Audi e-tron S Sportback: Power consumption (combined*) in kWh/100 km: 26.0–24.6 (NEDC) | 28.1–25.7 (WLTP)CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

Digitalization

Augmented reality

Sid Odedra, Head of UI/UX Design Audi, describes how mixed reality glasses will revolutionise vehicle operation.

Sustainability

“Every now and then we should move out of our comfort zone”

“We should move out of our comfort zone” Sebastian Copeland campaigns for climate protection. Using a car is no contradiction for him – not necessarily.

Audi e-tron S Sportback: Power consumption (combined*) in kWh/100 km: 26.0–24.6 (NEDC) | 28.1–25.7 (WLTP)CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

Sustainability

“I believe that good innovation incorporates heritage”

Hayden Cox has revolutionised the surf industry. In this interview he sheds light on his work and his claim to sustainability.

The vehicle mentioned is a concept vehicle that is not available as a production vehicle.

Design

Audi activesphere concept¹: Your active lifestyle companion

Audi’s fourth Sphere concept car is a convertible crossover coupé with quattro technology and an innovative operating concept.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

The vision behind the new Audi activesphere concept¹

Marc Lichte, Head of Design at Audi, talks about the vision behind the new concept car.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance

Road to Dakar 2023: The countdown is on

Get an insight into the preparations for the 2023 Dakar Rally and the evolution of the Audi RS Q e-tron¹.

¹Rally Dakar concept vehicle shown. Not available for sale.

Sustainability

This is how the new Audi Q8 e-tron is built

The electric motors of the new Audi Q8 e-tron are built in Györ, Hungary, whereas the final assembly of the models takes place at the Brussels site. A great deal of work is being done at both sites to ensure that the latest fully electric Audi e-tron models are manufactured in the most resource-efficient way possible.

Audi Q8 e-tron: Power consumption (combined*) in kWh/100 km: 24.4–20.1CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Digitalization

“Tomorrow is undefined. It is up to us to create it”

Digital artist and designer Andrés Reisinger sheds light on the genesis of his creation in the light of the reveal at Design Miami/.

Sustainability

Premium Fast Charging Downtown

Zurich is home to the world’s second Audi charging hub. The urban charging concept offers fast charging downtown with up to 320 kW¹.

¹Maximum DC charging power at HPC charging stations. This can vary depending on various factors such as ambient and battery temperature, use of other country-specific plugs, use of the preconditioning function (e.g. remote-controlled air conditioning of the vehicle), power availability at the charging station, charge status, and age of the battery. The charging power decreases as the charge status increases.

Digitalization

A designer between worlds

Andrés Reisinger is creating a digital artwork with Audi to be presented at Design Miami.

Digitalization

“Another car is not an option”

Sunnie Jaye Groeneveld is an expert for the digital transformation of working environments and industries, and so she travels a lot. Quite often in her Audi Q4 Sportback e-tron, she admits in this episode of our Audi e-tron Stories.

Audi Q4 Sportback e-tron: Power consumption (combined*) in kWh/100 km: 19.7–16.1CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Sustainability

Unlocking the potential of water

At the Greentech Festival in Singapore, Audi provides insight into challenges and solutions for sustainable mobility.

Performance

Golf and the game of life

With their online platform Me And My Golf, Andy Proudman and Piers Ward give lessons on hitting the greens. We talked about their mission.

Sustainability

“There is always a socket somewhere”

Greentech Festival founder Marco Voigt explains what excites him about electromobility and the Audi e-tron Sportback.

Audi e-tron Sportback: Power consumption (combined*) in kWh/100 km: 24–20.9 (NEDC) | 25.9–21.1 (WLTP)CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

Digitalization

Experience music in your car in a new way

About the integration of Apple Music in selected Audi models and the importance of music in cars.

Sustainability

Perfection of progress: the fully electric Audi Q8 e-tron

The Audi Q8 e-tron takes the fully electric Audi e-tron into the future. Eight facts about the prestigious new e-tron SUV.

Digitalization

“Innovation is the key to success”

Entrepreneur Florian Gschwandtner talks about the role digitalisation plays in the future of mobility.

Digitalization

Functions on Demand: a modern approach to individualization

With Functions on Demand, customers can book selected functions even after purchasing the vehicle.

Sustainability

“Humans communicate best through storytelling”

In this interview, Spencer Reeder from Audi of America talks about intercontinental tasks in the field of sustainability.

Sustainability

The future of progressive premium mobility

Audi Board Member Hildegard Wortmann highlights how Audi is shaping the future of mobility with its sphere concept cars¹.

¹The vehicles shown here are concept cars that are not available as production models.

Digitalization

The automotive extension of reality

A visit to the developers of holoride and a look into the history of a high-tech idea.

Sustainability

Five theses on progress

Future is an attitude. Julia Watson, an ecological pioneer, defines the pillars on which sustainable progress is based

Sustainability

A holistic approach

The transformation to a sustainable premium brand is in full swing at Audi. Dr Johanna Klewitz and Malte Vömel are pursuing a holistic sustainability strategy from the supply chain to the product.

Performance

“I usually drive in ‘efficiency mode’”

In this Audi e-tron story Tom Kristensen provides insight into his electrified everyday automotive life.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Sustainability

“Electromobility helps me relax”

Olympic skiing legend Anna Veith explains why electromobility has a pleasantly relaxing effect on her.

Audi e-tron GT quattro: Power consumption (combined*) in kWh/100 km: 21.6–19.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Performance

“I'm addicted to silence”

In this part of the Audi e-tron stories, Tom Klocker explains what fascinates him about driving quietly through nature.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Sustainability

“It just feels good”

In the Audi e-tron story, Anna Gasser explains why sustainability is particularly important to her as a winter sportsperson.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Performance

The retro-futuristic unique car

The Audi S1 e-tron quattro Hoonitron¹ is the result of real teamwork. An insight into the story of its creation.

¹The vehicle mentioned and shown is intended for professional use on closed circuits only and is not available as a production model.

Performance

On track with the myth

The Dakar Rally has become a myth. A closer look at legendary racing history, which has been actively shaped by Audi.

¹The vehicle shown here is the Dakar Rally vehicle; it is not for sale. Closed track, professional driver. Don’t try this at home.

Sustainability

“Collaborations are the most important currency today”

Greentech Festival CEO Judith Kühn-Gerres explains why crises also offer opportunities and how to take advantage of them.

Performance

“We stay true to ourselves by always venturing down new paths.”

Sebastian Grams, a member of the Audi Sport GmbH management team, talks about the future of the Audi Sport performance brand.

Digitalization

“Zeitgeist is a crack in the matrix”

Kirstine Fratz is a zeitgeist researcher and tells us what social change means for the mobility of the future.

Design

The next chapter: The Audi activesphere concept¹

At Monterey Car Week, Audi is giving a preview of the Audi activesphere concept.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

Five theses on the good life

The future is an attitude. Three-star Swiss chef Andreas Caminada details why the good life is about more than a cordon-bleu menu.

Performance

Audi x The Gray Man: New perspectives

Netflix blockbuster The Gray Man is set to reboot the spy thriller. Audi pumps up the action with two e-tron models.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Performance

Exciting new directions

Joe and Anthony Russo, the directors of The Gray Man, about agents, storytelling and cars in movies.

Digitalization

Welcome to me-time on the move

The health use case for the Audi urbansphere concept¹ turns the car into a peaceful sanctuary.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Sustainability

Five theses on Michelin-starred cuisine

The future is an attitude. Michelin-starred chef Norbert Niederkofler talks about the need to make fine dining sustainable.

Design

Five theses on design

Dr. Mateo Kries, Director of the Vitra Design Museum, talks about social responsibility in design.

Design

Five theses on art

Art collector Christian Boros talks about why art is necessary – for him personally and for society.

Innovation

Dubai sets a course for the future

Khalfan Belhoul talks about Dubai’s ambitions in shaping the world to come through the Museum of the Future.

Sustainability

Architect of the future

As Audi builds up to the Greentech Festival, the Four Rings’ Chief Strategist, Silja Pieh, takes the long view on sustainability.

Design

Audi x Poliform

As part of a co-creation process, Italian furniture brand Poliform designed an interi-or for the Audi urbansphere concept¹. In this interview, Marta Anzani talks about the project.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

The future of progress: Audi at Milan Design Week

Audi is looking to the future with “regenerate”: for the good of the planet, society and every individual.

Design

First-class seats

In this interview, designer Rafael Falkenburger explains why the seats in the Audi urbansphere concept¹ offer first-class comfort.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance

Body and mind need space to unwind

As a ballet dancer, Yuan Yuan Tan is always on the move. Here, she talks about why downtime is so important to her.

Design

Creative collaboration

The Audi urbansphere concept¹ was designed in a co-creation process that took into account prospective customers’ wishes.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

Audi urbansphere concept¹: A new sphere of life for megacities

The Four Rings’ latest concept car offers personalised comforts as part of a multi-faceted, first-class experience on board.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

The Four Rings’ new, luminous gaze

Designer Lukas Rittwage created the Audi eyes – the brand’s iconic new headlights – based on the four rings.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

Creativity is what fuels dreams

As a venture capitalist, Kirsten Green values progress and creativity. Here, she talks about why it’s important to create space for them to flourish.

Performance

Electric athleticism in the snow

How do you safely drive the Audi RS e-tron GT on snow and ice? Star skier Anna Veith finds out at an Audi driving experience.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Professional driver, closed course. Do not attempt.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Professional driver, closed course. Do not attempt.

Digitalization

The best of two worlds

holoride provides immersive experiences by transporting passengers into virtual worlds. Audi is making the technology available in selected models from summer.

Design

Tomorrow’s Avant

The future of the Audi A6 family is all-electric. For a sneak preview of what’s to come, look no further than the new Audi A6 Avant e-tron concept¹.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance

With expertise and passion to the finish line: The 2022 Dakar Rally

The Audi RS Q e-tron made a triumphant debut at the 2022 Dakar Rally.

This vehicle is the Rally Dakar vehicle that is not available as a production model.

Performance

Performance is progress in action

The world’s top skiers are heading to Kitzbühel to take on the challenge of the 82nd Hahnenkamm Races from 17 to 23 January 2022.

Audi e-tron GT quattro: Power consumption (combined*) in kWh/100 km: 21.6–19.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption (combined*) in kWh/100 km: 21.6–19.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Digitalization

Time for new experiences

Audi is working intensively on the future of automated mobility. A conversation about current developments.

Sustainability

Power up premium style at the Audi charging hub

Fast charging with a lounge: An Audi pilot project offers a sneak peek at tomorrow’s urban charging infrastructure for e-mobility.

Performance

“Electric mobility is the future”

Ken Block is a rally driver and an Internet superstar. We talked to him about electric cars, progress and his partnership with Audi.

The Audi RS e-tron GT is a production vehicle that is not designed or suitable for use on the racetrack or in a rally.

Performance

“We are ready.”

Audi drivers Carlos Sainz and Lucas Cruz look ahead to the days leading up to the Dakar Rally.

Sustainability

“We need new alliances”

Greentech Festival founder Marco Voigt on eco-conscious lifestyles, the power of lucky breaks and sustainable tights.

Digitalization

Luxury sedan digital

From the design through the interior to the handling – digital innovation is the name of the game in the Audi A8 update.

Audi A8: Fuel consumption (combined*) in l/100 km: 12.1–7CO₂ emissions (combined*) in g/km: 274–183
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Performance

“As a racing driver, what more can you ask for?”

Stéphane Peterhansel and Edouard Boulanger teamed up for the Rally Dakar. A talk about team building and opportunities.

This vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed course, professional driver. Do not attempt.

Performance

Multitalented on the greens: The inimitable style of Troy Mullins

One-of-a-kind golfer Troy Mullins reflects on progress and diversity.

Design

Impressive experiences and intuitive operation

Like the rest of the car, the Audi grandsphere concept’s¹ user interface delivers a progressive experience. We talked to two of the Audi user interface designers.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance

“It’s yet another revolution”

Mattias Ekström is taking up the 2022 Dakar Rally challenge and talks about the sport, teams and adventures.

Design

A progressively luxurious lounge on wheels

The designers of the Audi grandsphere concept¹ describe the spaciousness and experiences tomorrow’s luxury-class sedans could offer.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance

“We can achieve more than we ever dreamed possible”

Long jumper Malaika Mihambo is devoted to sport, social activism - and future-minded mobility with Audi.

Design

The character of design

Marc Lichte, Head of Design at Audi, reveals what he regards as the iconic Audi skysphere concept’s¹ key personality traits.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Sustainability

“No one can save the world on their own”

Climate activist Sebastian Copeland and the Four Rings’ Dr. Rüdiger Recknagel talk about environmental protection and the role of industry.

Digitalization

Open the door to a first-class experience with the Audi grandsphere concept¹

With the Audi grandsphere concept¹, the brand with the Four Rings is unveiling its vision of progressive luxury for first-class travel.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Sustainability

“Sustainability is a challenge that we’re very happy to take on.”

Audi’s Colour & Trim designer Tiziana Mauri talks about her work on the Audi RS e-tron GT, inspiration and sustainability.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Sustainability

“You can’t achieve sustainability all alone”

Marco Philippi is responsible for procurement strategy at Audi and is working on a sustainable supply chain.

Design

Shapeshifting from roadster to lounge on wheels

The Audi skysphere concept¹ is a car with dual characters. Audi designers Charles Lefranc and Gael Buzyn talk to us about its progressive design.

¹The vehicles shown here are concept cars that are not available as production models.

Performance

Inside the Audi Sport future labs

Audi is developing the car for the Dakar Rally on a tight schedule. A visit in Neuburg, Germany, where it’s taking shape

¹This vehicle is the Dakar Rally vehicle that is not available as a production model.

Design

Audi skysphere concept¹: Executive-class roadster with a twin personality

The electric Audi skysphere concept¹ shows that the cars of the future will become a platform for captivating experiences, giving the driver the freedom to choose between two different driving options.

Events

Audi at IAA MOBILITY 2021

Audi is shaping mobility – both now and for the future.

Digitalization

Brave, new digital worlds

Annegret Maier and Boris Meiners take a look at what the near and distant future hold for digital mobility.

Design

“Human-centered design begins where functionality ends”

Designer Marcel Wanders talks about the importance of human-centered design and his desire to add value to objects.

Design

“Cars become interactive spaces”

With exciting concept cars, Audi is presenting its vision of premium mobility. Interview with Henrik Wenders and Marc Lichte.

Design

“Digital promotes human-centric design”

Gael Buzyn, Senior Director of the Audi Design Loft in Malibu, has designed the new Audi skysphere concept¹ virtually.

¹ The vehicle shown is a concept vehicle that is not available as a production vehicle.

Sustainability

Biodiversity: Every contribution counts

Audi has created a natural habitat for flora and fauna on its production site in Münchsmünster. We pay it a visit.

Performance

“We are excited by the extreme”

In 2022, Audi will compete in the Dakar Rally. Julius Seebach, Head of Audi Sport, discusses the allure of the extreme.

This vehicle is the Dakar Rally vehicle that is not available as a production model.

Performance

“‘Vorsprung durch Technik’ is much more than just a slogan”

Oliver Hoffmann, Member of the Board of Management for Technical Development at AUDI AG, talks about 50 years of “Vorsprung durch Technik” and the Four Rings’ future.

Sustainability

Sustainability in electric cars – the life cycle of the Audi Q4 e-tron

Sustainability throughout the life cycle of an Audi Q4 e-tron

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Performance

Bold and courageous

Olivia Wilde is an actor, activist and director. We talked to her about progress, inspiration and sustainability.

Sustainability

Green lights: Audi at the 2021 Greentech Festival

At the 2021 Greentech Festival, Audi is spotlighting how to develop cars for a sustainable future.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance

Let’s play!

Video shoot brings together FC Bayern Munich players Alphonso Davies, Leon Goretzka and Lucas Hernández with the Audi Q4 e-tron.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance

“It’s all about bringing people together”

Actor Regé-Jean Page on the importance of perspectives, progress and his open attitude toward the future.

Design

Regenerative design: Audi at Design Shanghai 2021

In a shared showcase with Stella McCartney, Audi is spotlighting forward-looking developments at Design Shanghai.

German model shown.

Design

Beyond form and function: Designing progress in China

Representing Audi at Design Shanghai, Yunzhou Wu and Scott Zhao know about China’s hunger for sustainable design.

Sustainability

Ideas for tomorrow

Audi sponsors the GREEN AWARDS at the GREENTECH FESTIVAL, supporting sustainable ideas that will make the world a better place to live.

Design

“The perfect combination of sportiness and sophistication”

We visited the Audi Q4 e-tron experts within Audi’s Colour & Trim department and learned what customers can look forward to.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Design

Fueled by passion, fun, and curiosity

Simona Falcinella, Head of Audi’s Colour & Trim unit, about beauty with meaning – and the Audi RS e-tron GT.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Performance

Why surfers are futurists at heart

Pro surfer and seven-time world champion Stephanie Gilmore talks to us about striving for perfection and happiness

Design

A statement’s power often lies in the fine detail

We speak to César Muntada, head of light design at Audi, about freedom through progress and his path to becoming a visionary.

Performance

A unique design in ice and snow

The Audi Nines is all about skiing and snowboarding at its most spectacular. This year, the Audi Q4 e-tron adds to the excitement.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Design

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Performance

Defining that wow feeling

At the Audi Technical Development division, engineers are working on translating that special Audi driving experience to the new Audi electric vehicles.

Performance

“Progress changes our world for the better”

Fermín Soneira, A to C segment series head at Audi, talks electromobility and his ideas for “Future is an attitude.”

Design

Detective work in the wind tunnel

In the Audi aeroacoustic wind tunnel, aerodynamics specialists are perfecting the shape of the Audi RS e-tron GT.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Design

A glimpse of the future

The Audi A6 e-tron concept¹ is a study representing the all-electric executive class.

¹ The vehicle shown here is a concept car that is not available as a production model.

Audi Q4 e-tron

The next milestone

A world premiere: The Audi Q4 e-tron and Audi Q4 Sportback e-tron were unveiled on 14 April 2021.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Audi Q4 Sportback e-tron: Power consumption (combined*) in kWh/100 km: 19.7–16.1CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined*) in kWh/100 km: 20.2–16.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Audi Q4 Sportback e-tron: Power consumption (combined*) in kWh/100 km: 19.7–16.1CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance

No fear and no limits

World-class snowboarder Anna Gasser is unstoppable. In this interview, she talks about striving to improve, and fearlessness.

Performance

Top athletes meet top performance

Pro footballers Manuel Neuer, Robert Lewandowski and Serge Gnabry share the spotlight with the Audi RS e-tron GT during a shoot.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Sustainability

Sustainable innovations recognized at the GREEN AWARDS

At the GREEN AWARDS, the grand finale of the GREENTECH FESTIVAL 2020, innovative future projects and sustainability pioneers were honored.

Digitalization

Perfectly attuned to the customers

In China, the Audi Innovation Research team investigates the complex and dynamic developments in the carmaker’s largest single market.

Sustainability

Powering the Future of E-Mobility with Cutting-Edge Architecture

The Audi Brand Experience Center at Munich Airport combines sustainable architecture with a recharging station for electric cars.

Audi RS e-tron GT

Day of Progress: Relive the world premiere

Relive the world premiere: The Audi RS e-tron GT was unveiled on 9 February. The video is available here.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Digitalization

Smart craftsmanship

Find out about how the fully electric Audi e-tron GT quattro is being produced at Böllinger Höfe by melding craftsmanship and smart factory technology.

Audi e-tron GT quattro: Power consumption (combined*) in kWh/100 km: 21.6–19.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption (combined*) in kWh/100 km: 21.6–19.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Sustainability

Reinventing the wheel

Audi wheel designer Andreas Valencia Pollex is reinventing the wheel for electric vehicles—in terms of both design and aerodynamics.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Sustainability

The key to the future is trust

Social scientist Gerhard de Haan studies the future. He believes that trust in innovations is the basis for social change.

Performance

Electrifying sound

A sound journey: Exploring the creative process, sources of inspiration and challenges in designing the new Audi e-tron GT quattro model’s sound.

Audi e-tron GT quattro: Power consumption (combined*) in kWh/100 km: 21.6–19.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption (combined*) in kWh/100 km: 21.6–19.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Stated specifications apply only in Germany and are not applicable in other regions.

Design

The masterpiece

Marc Lichte, head of Audi design, answers nine questions about the Audi e-tron GT quattro.

Audi e-tron GT quattro: Power consumption (combined*) in kWh/100 km: 21.6–19.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption (combined*) in kWh/100 km: 21.6–19.6CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance 02/03/2021

“My lifeblood: The future is now”

Formula E racing driver Lucas di Grassi on his drive for a better tomorrow, the mobility revolution and his children’s future.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Digitalization 01/29/2021

To the next level

What might tomorrow’s electromobility look like? And what role does autonomous driving have to play? A concept car provides a preview of the future.

Digitalization 01/29/2021

“After all, the first light bulbs were less practical than candles.”

The future is unfolding right now. Daniel Cronin, entrepreneur and host of the MQ! Innovation Summit, talks us through start-up culture and the opportunities inherent in digitalization.

Digitalization 01/29/2021

Cybertech vs. humanity?

Internet ethicist Tristan Harris campaigns for a more principled social media industry. Everyone who regularly spends time online needs to be aware of his insights.

Digitalization 01/29/2021

The zip slider that binds the culture of ideas and series production together

In this interview, Dr. Henning Löser, head of the Audi Production Lab, discusses how integrating a culture of ideas and using big data in production and other projects will fundamentally change the way vehicles are built.

Performance 01/29/2021

Courage + confidence = success

Twenty-two-year-old mountain biker Erik Fedko ranks among the world’s brightest slopestyle stars. So how does he manage to continually push past his own limits?

Design 01/29/2021

Cool innovation

Innovative paintwork will play a key role in the future of electromobility at Audi. Thanks to game-changing reflective pigments.

Design 01/29/2021

Aerodynamics: Scoring decimal points

Even the tiniest improvements in aerodynamics add to an electric car’s range. This has triggered a quest for perfection in the Audi e-tron models.

Digitalization 01/20/2021

From LED to Matrix LED and OLED technology

Better visibility, more precise illumination: Audi is constantly building a technological advantage with the headlights and taillights on its vehicles.

Audi Q5: Fuel consumption (combined*) in l/100 km: 9.2–5.6CO₂ emissions (combined*) in g/km: 230–146
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Digitalization 01/20/2021

Fit for the future with the Audi Academy’s roadmap to digitalization

Audi is ensuring that employees from the various business areas get a head start on the digital future with special qualifications from the Audi Academy.

Digitalization 01/20/2021

“People are the be-all and end-all”

The &Audi initiative is devoted to digital networking and artificial intelligence. In this interview, project manager Saskia Lexen explains the initiative’s goals and how it pursues them.

Design 01/20/2021

Lightening the mood

Audi is already working on a new lighting concept for tomorrow’s mobility solutions. The focus is on people – and biologically effective light.

Design 11/20/2020

Design is once again shaking the world

Award-winning Amsterdam-based creative studio Formafantasma has a vision: future product design needs a radical rethink to be truly innovative and sustainable.

Design 11/20/2020

Fashion 3.0: a shirt that listens

London-based label CuteCircuit is considered a pioneer of smart fashion. With their SoundShirt the designers define the future of clothing.

Digitalization 10/29/2020

Let's talk about progress

Talks on equal terms: As an active Bits & Pretzels partner, Audi once again hosted a program in 2020 with international experts.

Design

Marc Lichte’s Audi e-design

Head of Audi Design Marc Lichte talks about the most important design features of the exterior on electric drive models at Audi.

Sustainability 10/01/2020

Shaping the future

Operating sustainably is one of the big challenges of our time. Every contribution counts when driving this change.

Performance 10/01/2020

Audi RS Q8: Performance on a new level

The Audi RS Q8 – the most powerful SUV coupé ever produced by Audi – is setting the benchmark in terms of sportiness and highly inspirational engineering.

Audi RS Q8: Fuel consumption (combined*) in l/100 km: 13.6–13.2CO₂ emissions (combined*) in g/km: 308–300
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS Q8: Fuel consumption (combined*) in l/100 km: 13.6–13.2CO₂ emissions (combined*) in g/km: 308–300
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Design 10/01/2020

Pioneer of light

Light provides so much more than mere illumination on an Audi: The headlights are a defining design feature and give expression to digital technology.

Audi Q5: Fuel consumption (combined*) in l/100 km: 9.2–5.6CO₂ emissions (combined*) in g/km: 230–146
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q5: Fuel consumption (combined*) in l/100 km: 9.2–5.6CO₂ emissions (combined*) in g/km: 230–146
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Design

Forward-looking: the Audi AI:ME

Concept cars like the Audi AI:ME already offer a glimpse into the future of driving, with priority often given to the interior.

The vehicle shown here is a concept car and is not available as a production model.