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Side view of the Audi skysphere concept¹

Open the door to a first-class experiencea with the Audi grandsphere concept¹

With the Audi grandsphere concept¹, the brand with the Four Rings is unveiling its vision of progressive luxury for first-class travel.

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¹The vehicles shown here are concept cars that are not available as production models.

¹The vehicles shown here are concept cars that are not available as production models.

Golf and the game of life

Performance11/29/2021

Golf and the game of life

With their online platform Me And My Golf, Andy Proudman and Piers Ward give lessons on hitting the greens. We talked about their mission.
“We need new alliances”

Sustainability11/04/2021

“We need new alliances”

Greentech Festival founder Marco Voigt on eco-conscious lifestyles, the power of lucky breaks and sustainable tights.
Luxury sedan digital

Digitalization11/02/2021

Luxury sedan digital

From the design through the interior to the handling – digital innovation is the name of the game in the Audi A8 update.

Audi A8: Fuel consumption, combined*: 10.7–8.1 l/100kmCO₂ emissions, combined*: 245–186 g/km

Audi A8: Fuel consumption, combined*: 10.7–8.1 l/100kmCO₂ emissions, combined*: 245–186 g/km
“As a racing driver, what more can you ask for?”

Performance10/26/2021

“As a racing driver, what more can you ask for?”

Stéphane Peterhansel and Edouard Boulanger teamed up for the Rally Dakar. A talk about team building and opportunities.

This vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed course, professional driver. Do not attempt.

This vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed course, professional driver. Do not attempt.
Multitalented on the greens: The inimitable style of Troy Mullins

Performance10/25/2021

Multitalented on the greens: The inimitable style of Troy Mullins

One-of-a-kind golfer Troy Mullins reflects on progress and diversity.
Impressive experiences and intuitive operation

Design10/22/2021

Impressive experiences and intuitive operation

Like the rest of the car, the Audi grandsphere concept’s¹ user interface delivers a progressive experience. We talked to two of the Audi user interface designers.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
“It’s yet another revolution”

Performance10/13/2021

“It’s yet another revolution”

Mattias Ekström is taking up the 2022 Dakar Rally challenge and talks about the sport, teams and adventures.
A progressively luxurious lounge on wheels

Concept cars10/04/2021

A progressively luxurious lounge on wheels

The designers of the Audi grandsphere concept¹ describe the spaciousness and experiences tomorrow’s luxury-class sedans could offer.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
“We can achieve more than we ever dreamed possible”

Performance09/29/2021

“We can achieve more than we ever dreamed possible”

Long jumper Malaika Mihambo is devoted to sport, social activism - and future-minded mobility with Audi.
The character of design

Design09/24/2021

The character of design

Marc Lichte, Head of Design at Audi, reveals what he regards as the iconic Audi skysphere concept’s¹ key personality traits.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
“No one can save the world on their own”

Sustainability09/22/2021

“No one can save the world on their own”

Climate activist Sebastian Copeland and the Four Rings’ Dr. Rüdiger Recknagel talk about environmental protection and the role of industry.
“Electric mobility is the future”

Performance09/21/2021

“Electric mobility is the future”

Ken Block is a rally driver and an Internet superstar. We talked to him about electric cars, progress and his partnership with Audi.

The Audi RS e-tron GT is a production vehicle that is not designed or suitable for use on the racetrack or in a rally.

The Audi RS e-tron GT is a production vehicle that is not designed or suitable for use on the racetrack or in a rally.
Open the door to a first-class experience with the Audi grandsphere concept¹

Concept cars09/20/2021

Open the door to a first-class experience with the Audi grandsphere concept¹

With the Audi grandsphere concept¹, the brand with the Four Rings is unveiling its vision of progressive luxury for first-class travel.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
“Sustainability is a challenge that we’re very happy to take on.”

Sustainability09/17/2021

“Sustainability is a challenge that we’re very happy to take on.”

Audi’s Colour & Trim designer Tiziana Mauri talks about her work on the Audi RS e-tron GT, inspiration and sustainability.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.
“You can’t achieve sustainability all alone”

Sustainability09/17/2021

“You can’t achieve sustainability all alone”

Marco Philippi is responsible for procurement strategy at Audi and is working on a sustainable supply chain.
Sustainable by design

Sustainability09/17/2021

Sustainable by design

A visit at Stella McCartney's office to catch up with her and hear her story of sustainability.
Shapeshifting from roadster to lounge on wheels

Concept cars09/13/2021

Shapeshifting from roadster to lounge on wheels

The Audi skysphere concept¹ is a car with dual characters. Audi designers Charles Lefranc and Gael Buzyn talk to us about its progressive design.

¹The vehicles shown here are concept cars that are not available as production models.

¹The vehicles shown here are concept cars that are not available as production models.

Inside the Audi Sport future labs

Performance09/10/2021

Inside the Audi Sport future labs

Audi is developing the car for the Dakar Rally on a tight schedule. A visit in Neuburg, Germany, where it’s taking shape

¹This vehicle is the Dakar Rally vehicle that is not available as a production model.

¹This vehicle is the Dakar Rally vehicle that is not available as a production model.
Audi skysphere concept¹: Executive-class roadster with a twin personality

Concept cars09/07/2021

Audi skysphere concept¹: Executive-class roadster with a twin personality

The electric Audi skysphere concept¹ shows that the cars of the future will become a platform for captivating experiences, giving the driver the freedom to choose between two different driving options.
Audi at IAA MOBILITY 2021

Events09/07/2021

Audi at IAA MOBILITY 2021

Audi is shaping mobility – both now and for the future.
Brave, new digital worlds

Digitalization09/07/2021

Brave, new digital worlds

Annegret Maier and Boris Meiners take a look at what the near and distant future hold for digital mobility.
“Human-centered design begins where functionality ends”

Design09/06/2021

“Human-centered design begins where functionality ends”

Designer Marcel Wanders talks about the importance of human-centered design and his desire to add value to objects.
“Cars become interactive spaces”

Concept cars09/02/2021

“Cars become interactive spaces”

With exciting concept cars, Audi is presenting its vision of premium mobility. Interview with Henrik Wenders and Marc Lichte.
“Digital promotes human-centric design”

Design08/06/2021

“Digital promotes human-centric design”

Gael Buzyn, Senior Director of the Audi Design Loft in Malibu, has designed the new Audi skysphere concept¹ virtually.

¹ The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹ The vehicle shown is a concept vehicle that is not available as a production vehicle.
An icon is created

Concept cars07/27/2021

An icon is created

Why the past and the present have a lot to offer when it comes to creating the future, and which mobility worlds the Audi skysphere concept can connect.
Biodiversity: Every contribution counts

Sustainability07/23/2021

Biodiversity: Every contribution counts

Audi has created a natural habitat for flora and fauna on its production site in Münchsmünster. We pay it a visit.
“We are excited by the extreme”

Performance07/23/2021

“We are excited by the extreme”

In 2022, Audi will compete in the Dakar Rally. Julius Seebach, Head of Audi Sport, discusses the allure of the extreme.

This vehicle is the Dakar Rally vehicle that is not available as a production model.

This vehicle is the Dakar Rally vehicle that is not available as a production model.
Spaces full of possibilities

Concept cars07/15/2021

Spaces full of possibilities

What the names of the concept vehicles represent and what the vision behind the three spheres is.
“‘Vorsprung durch Technik’ is much more than just a slogan”

Performance07/01/2021

“‘Vorsprung durch Technik’ is much more than just a slogan”

Oliver Hoffmann, Member of the Board of Management for Technical Development at AUDI AG, talks about 50 years of “Vorsprung durch Technik” and the Four Rings’ future.
Sustainability in electric cars – the life cycle of the Audi Q4 e-tron

Sustainability06/28/2021

Sustainability in electric cars – the life cycle of the Audi Q4 e-tron

Sustainability throughout the life cycle of an Audi Q4 e-tron

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km
“We have to celebrate even the smallest victories”

Design06/28/2021

“We have to celebrate even the smallest victories”

Janelle Monáe uses her celebrity to drive social and gender equality. A conversation about art and the look of progress.

German model shown.

German model shown.
Progress on all levels

Performance06/24/2021

Progress on all levels

To showcase the new Audi RS e-tron GT the carmaker used innovative cinematic techniques to capture the all-electric icon.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.
Bold and courageous

Performance06/22/2021

Bold and courageous

Olivia Wilde is an actor, activist and director. We talked to her about progress, inspiration and sustainability.
Green lights: Audi at the 2021 Greentech Festival

Sustainability06/17/2021

Green lights: Audi at the 2021 Greentech Festival

At the 2021 Greentech Festival, Audi is spotlighting how to develop cars for a sustainable future.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
Let’s play!

Performance06/17/2021

Let’s play!

Video shoot brings together FC Bayern Munich players Alphonso Davies, Leon Goretzka and Lucas Hernández with the Audi Q4 e-tron.

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
“It’s all about bringing people together”

Performance06/05/2021

“It’s all about bringing people together”

Actor Regé-Jean Page on the importance of perspectives, progress and his open attitude toward the future.
Regenerative design: Audi at Design Shanghai 2021

Design06/04/2021

Regenerative design: Audi at Design Shanghai 2021

In a shared showcase with Stella McCartney, Audi is spotlighting forward-looking developments at Design Shanghai.

German model shown.

German model shown.
Beyond form and function: Designing progress in China

Design06/03/2021

Beyond form and function: Designing progress in China

Representing Audi at Design Shanghai, Yunzhou Wu and Scott Zhao know about China’s hunger for sustainable design.
Ideas for tomorrow

Sustainability06/03/2021

Ideas for tomorrow

Audi sponsors the GREEN AWARDS at the GREENTECH FESTIVAL, supporting sustainable ideas that will make the world a better place to live.
“The perfect combination of sportiness and sophistication”

Design06/02/2021

“The perfect combination of sportiness and sophistication”

We visited the Audi Q4 e-tron experts within Audi’s Colour & Trim department and learned what customers can look forward to.

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.
Fueled by passion, fun, and curiosity

Design06/02/2021

Fueled by passion, fun, and curiosity

Simona Falcinella, Head of Audi’s Colour & Trim unit, about beauty with meaning – and the Audi RS e-tron GT.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.
Why surfers are futurists at heart

Performance05/26/2021

Why surfers are futurists at heart

Pro surfer and seven-time world champion Stephanie Gilmore talks to us about striving for perfection and happiness
A statement’s power often lies in the fine detail

Design05/21/2021

A statement’s power often lies in the fine detail

We speak to César Muntada, head of light design at Audi, about freedom through progress and his path to becoming a visionary.
A unique design in ice and snow

Performance05/20/2021

A unique design in ice and snow

The Audi Nines is all about skiing and snowboarding at its most spectacular. This year, the Audi Q4 e-tron adds to the excitement.

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.
Light as a means of communication

Design05/14/2021

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.
Defining that wow feeling

Performance05/12/2021

Defining that wow feeling

At the Audi Technical Development division, engineers are working on translating that special Audi driving experience to the new Audi electric vehicles.
“Progress changes our world for the better”

Performance05/07/2021

“Progress changes our world for the better”

Fermín Soneira, A to C segment series head at Audi, talks electromobility and his ideas for “Future is an attitude.”
Detective work in the wind tunnel

Design05/03/2021

Detective work in the wind tunnel

In the Audi aeroacoustic wind tunnel, aerodynamics specialists are perfecting the shape of the Audi RS e-tron GT.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.
A glimpse of the future

Design04/19/2021

A glimpse of the future

The Audi A6 e-tron concept¹ is a study representing the all-electric executive class.

¹ The vehicle shown here is a concept car that is not available as a production model.

¹ The vehicle shown here is a concept car that is not available as a production model.
The next milestone

Audi Q4 e-tron

The next milestone

A world premiere: The Audi Q4 e-tron and Audi Q4 Sportback e-tron were unveiled on 14 April 2021.

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Audi Q4 Sportback e-tron: Power consumption, combined*: 17.9–15.6 kWh/100km (NEDC); 20.9–16.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption, combined*: 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Audi Q4 Sportback e-tron: Power consumption, combined*: 17.9–15.6 kWh/100km (NEDC); 20.9–16.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
No fear and no limits

Performance04/01/2021

No fear and no limits

World-class snowboarder Anna Gasser is unstoppable. In this interview, she talks about striving to improve, and fearlessness.
Top athletes meet top performance

Performance03/04/2021

Top athletes meet top performance

Pro footballers Manuel Neuer, Robert Lewandowski and Serge Gnabry share the spotlight with the Audi RS e-tron GT during a shoot.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
Perfectly attuned to the customers

Digitalization02/18/2021

Perfectly attuned to the customers

In China, the Audi Innovation Research team investigates the complex and dynamic developments in the carmaker’s largest single market.
Powering the Future of E-Mobility with Cutting-Edge Architecture

Sustainability02/18/2021

Powering the Future of E-Mobility with Cutting-Edge Architecture

The Audi Brand Experience Center at Munich Airport combines sustainable architecture with a recharging station for electric cars.
Sustainable innovations recognized at the GREEN AWARDS

Sustainability02/18/2021

Sustainable innovations recognized at the GREEN AWARDS

At the GREEN AWARDS, the grand finale of the GREENTECH FESTIVAL 2020, innovative future projects and sustainability pioneers were honored.
Smart craftsmanship

Digitalization02/09/2021

Smart craftsmanship

Find out about how the fully electric Audi e-tron GT quattro is being produced at Böllinger Höfe by melding craftsmanship and smart factory technology.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.
Reinventing the wheel

Sustainability02/09/2021

Reinventing the wheel

Audi wheel designer Andreas Valencia Pollex is reinventing the wheel for electric vehicles—in terms of both design and aerodynamics.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.
The key to the future is trust

Sustainability02/09/2021

The key to the future is trust

Social scientist Gerhard de Haan studies the future. He believes that trust in innovations is the basis for social change.
Electrifying sound

Performance02/09/2021

Electrifying sound

A sound journey: Exploring the creative process, sources of inspiration and challenges in designing the new Audi e-tron GT quattro model’s sound.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.
Day of Progress: Relive the world premiere

Audi RS e-tron GT

Day of Progress: Relive the world premiere

Relive the world premiere: The Audi RS e-tron GT was unveiled on 9 February. The video is available here.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

The masterpiece

Design02/09/2021

The masterpiece

Marc Lichte, head of Audi design, answers nine questions about the Audi e-tron GT quattro.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
“My lifeblood: The future is now”

Performance02/03/2021

“My lifeblood: The future is now”

Formula E racing driver Lucas di Grassi on his drive for a better tomorrow, the mobility revolution and his children’s future.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
To the next level

Digitalization01/29/2021

To the next level

What might tomorrow’s electromobility look like? And what role does autonomous driving have to play? A concept car provides a preview of the future.
“After all, the first light bulbs were less practical than candles.”

Digitalization01/29/2021

“After all, the first light bulbs were less practical than candles.”

The future is unfolding right now. Daniel Cronin, entrepreneur and host of the MQ! Innovation Summit, talks us through start-up culture and the opportunities inherent in digitalization.
Cybertech vs. humanity?

Digitalization01/29/2021

Cybertech vs. humanity?

Internet ethicist Tristan Harris campaigns for a more principled social media industry. Everyone who regularly spends time online needs to be aware of his insights.
The zip slider that binds the culture of ideas and series production together

Digitalization01/29/2021

The zip slider that binds the culture of ideas and series production together

In this interview, Dr. Henning Löser, head of the Audi Production Lab, discusses how integrating a culture of ideas and using big data in production and other projects will fundamentally change the way vehicles are built.
Courage + confidence = success

Performance01/29/2021

Courage + confidence = success

Twenty-two-year-old mountain biker Erik Fedko ranks among the world’s brightest slopestyle stars. So how does he manage to continually push past his own limits?
Cool innovation

Design01/29/2021

Cool innovation

Innovative paintwork will play a key role in the future of electromobility at Audi. Thanks to game-changing reflective pigments.
Aerodynamics: Scoring decimal points

Design01/29/2021

Aerodynamics: Scoring decimal points

Even the tiniest improvements in aerodynamics add to an electric car’s range. This has triggered a quest for perfection in the Audi e-tron models.
From LED to Matrix LED and OLED technology

Digitalization01/20/2021

From LED to Matrix LED and OLED technology

Better visibility, more precise illumination: Audi is constantly building a technological advantage with the headlights and taillights on its vehicles.

Audi Q5: Fuel consumption, combined*: 7.5–4.7 l/100kmCO₂ emissions, combined*: 181–123 g/km

Audi Q5: Fuel consumption, combined*: 7.5–4.7 l/100kmCO₂ emissions, combined*: 181–123 g/km
Fit for the future with the Audi Academy’s roadmap to digitalization

Digitalization01/20/2021

Fit for the future with the Audi Academy’s roadmap to digitalization

Audi is ensuring that employees from the various business areas get a head start on the digital future with special qualifications from the Audi Academy.
“People are the be-all and end-all”

Digitalization01/20/2021

“People are the be-all and end-all”

The &Audi initiative is devoted to digital networking and artificial intelligence. In this interview, project manager Saskia Lexen explains the initiative’s goals and how it pursues them.
Lightening the mood

Design01/20/2021

Lightening the mood

Audi is already working on a new lighting concept for tomorrow’s mobility solutions. The focus is on people – and biologically effective light.
Design is once again shaking the world

Design11/20/2020

Design is once again shaking the world

Award-winning Amsterdam-based creative studio Formafantasma has a vision: future product design needs a radical rethink to be truly innovative and sustainable.
Fashion 3.0: a shirt that listens

Design11/20/2020

Fashion 3.0: a shirt that listens

London-based label CuteCircuit is considered a pioneer of smart fashion. With their SoundShirt the designers define the future of clothing.
Bits & Pretzels 2020 bulb

Digitalization10/29/2020

Let's talk about progress

Talks on equal terms: As an active Bits & Pretzels partner, Audi once again hosted a program in 2020 with international experts.
Marc Lichte’s Audi e-design

Design10/01/2020

Marc Lichte’s Audi e-design

Head of Audi Design Marc Lichte talks about the most important design features of the exterior on electric drive models at Audi.
Shaping the future

Sustainability10/01/2020

Shaping the future

Operating sustainably is one of the big challenges of our time. Every contribution counts when driving this change.
Audi RS Q8: Performance on a new level

Performance10/01/2020

Audi RS Q8: Performance on a new level

The Audi RS Q8 – the most powerful SUV coupé ever produced by Audi – is setting the benchmark in terms of sportiness and highly inspirational engineering.

Audi RS Q8: Fuel consumption, combined*: 12.3–12.1 l/100kmCO₂ emissions, combined*: 281–276 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS Q8: Fuel consumption, combined*: 12.3–12.1 l/100kmCO₂ emissions, combined*: 281–276 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
Pioneer of light

Design10/01/2020

Pioneer of light

Light provides so much more than mere illumination on an Audi: The headlights are a defining design feature and give expression to digital technology.

Audi Q5: Fuel consumption, combined*: 7.5–4.7 l/100kmCO₂ emissions, combined*: 181–123 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q5: Fuel consumption, combined*: 7.5–4.7 l/100kmCO₂ emissions, combined*: 181–123 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
Forward-looking: the Audi AI:ME

Design10/01/2020

Forward-looking: the Audi AI:ME

Concept cars like the Audi AI:ME already offer a glimpse into the future of driving, with priority often given to the interior.

The vehicle shown here is a concept car and is not available as a production model.

The vehicle shown here is a concept car and is not available as a production model.

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* The specified fuel consumption and emission figures have been calculated according to the measurement procedures prescribed by law. Since 1 September 2017, certain new vehicles are already being type-approved according to the Worldwide Harmonised Light Vehicle Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO₂ emissions. Starting on 1 September 2018, the New European Driving Cycle (NEDC) will be replaced by the WLTP in stages. Owing to the more realistic test conditions, the fuel consumption and CO₂ emissions measured according to the WLTP will, in many cases, be higher than those measured according to the NEDC. For further information on the differences between the WLTP and NEDC, please visit www.audi.de/wltp.

Market-specific information on the technical data, which may differ, can be found on the relevant Audi country page.

Fuel consumption and CO₂ emissions figures (WLTP) shown on this page are for German models only and are not applicable to UK models. For UK fuel consumption and CO₂ emissions information, please see: www.audi.co.uk

We are currently still required by law to state the NEDC figures. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. It is possible to voluntarily also give the WLTP figures until such time as this is required by law. In cases where the NEDC figures are specified as value ranges, these do not refer to a particular individual vehicle and do not constitute part of the sales offering. 

They are intended exclusively as a means of comparison between different vehicle types. Additional equipment and accessories (e.g. attachments, different tyre formats, etc.) may change the relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical power consumption, CO₂ emissions and the performance figures for the vehicle. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).