All stories | progress.audi

Design

“The wheels make the car”

Special wheel designs emphasise the style of the new Audi Q5 SUV. Audi designer Andreas Valencia Pollex talks about sportiness, calmness, elegance and character.

Design

Express yourself

Claudia Aryus and Christopher Kröner provide insights into the world of Audi exclusive and the Audi exclusive edition of the new Audi e-tron GT.

Sustainability

Audi A6 e-tron: the most aerodynamic Audi

How do AUDI’s aerodynamicists design the Audi A6 e-tron to be the most aerodynamic Audi ever?

Digitalization

"Hey Audi, my feet are cold!"

The Audi assistant takes interaction with an Audi to a new level. And it can do so much more.

Technology

Acoustic Umami: The sound experience in the Audi A6 e-tron

At the Audi Sound Lab, experts meticulously craft the perfect audio setup, ensuring that entertainment and information are experienced at their finest in the new Audi A6 e-tron.

Design

Tradition evolved: The design of the Audi A6 Avant e-tron

Audi designers Sascha Heyde and Wolf Seebers provide insight into the design of the all-new Audi A6 Avant e-tron.

Design

Interior Light Design in the Audi A5

In the new Audi A5 interior, the Digital Stage and Material Driven Design is staged with light, creating a spacious ambiance.

Design

The sporty essence of the Audi design DNA

The new Audi A5 has an even sportier appearance. Exterior designer Jakob Hirzel talks about the five design highlights of the Audi A5 that are particularly close to his heart.

Design

The first of its kind

Designer Christopher Kröner explains how distinct colours and materials define the Audi RS e-tron GT performance¹.

Design

The design of the new Audi RS e-tron GT

The Audi RS e-tron GT stands for a new era of electric Audi RS models. Designer Frank Lamberty on an evolution.

Performance

“I am truly impressed by the new Audi e-tron GT.”

Project manager Jaan Mattes Reiling provides insights into the relevant parameters for the new generation of the Audi e-tron GT.

Design

New interior design philosophy

Audi is presenting a new interior design for the first time in the Q6 e-tron. Technology and aesthetics are firmly oriented towards the needs of the occupants as never before.

Design

Audi A3: more dynamic, more progressive, more emotional

The Audi A3 is being upgraded with a sportier look, new design elements and digital services.

Digitalization

Unique: the lighting technology of the Audi Q6 e-tron

The active digital light signature of the Audi Q6 e-tron is a world first. In addition, the communication lights in the rear lights and headlights can contribute to increasing road safety.

Sustainability

The new basis for electrified driving experiences

Thanks to the newly developed Premium Platform Electric (PPE), the Audi Q6 e-tron is setting new standards in terms of range, charging performance and design.

Design

The new Audi rings

On the Audi Q6 e-tron, you can see the new Audi rings. What’s the story behind the reworking of the iconic brand symbol?

Sustainability

“It’s an exciting time to be a car enthusiast”

Chris Evans and Audi share a passion for memorable experiences. In the interview, he discusses EVs and new technologies.

Digitalization

„Cars are a magnificent medium to create beauty”

Andrés Reisinger created exceptional art for the world premiere of the all-new, fully electric Audi Q6 e-tron.

Sustainability

Responsibility for the future

The series 'The Bigger Picture' shows how criteria for ecological and social sustainability determine Audi's actions.

Digitalization

Promoting well-being inside your car

The Audi active coach is an innovative service that enriches your driving experience with recommendations and focuses on your well-being before, during and after the journey.

Digitalization

Combining charging time with experiences

The Audi charge and explore service finds charging stations where you can pursue your favourite activities while charging your car.

Performance

“It’s all about expectations”

Aleksander Kilde, one of the best skiers in the world, talks about the sport, progress and his collaboration with Audi.

Performance

A special experience

For Christopher Broeker, the Audi driving experience is ideal for experiencing technologies such as the quattro drive.

Technology

A true update

For Stephanie Eckardt, the new Audi Application Store offers a modern combination of flexibility, entertainment and convenience.

Performance

Audi Q8 e-tron edition Dakar: homage to a legend

The new Audi Q8 e-tron edition Dakar celebrates the legend of the Dakar Rally and impresses both off-road and on the street.

Performance

“I am here to be the best”

Lia Block shares her thrill for motorsport and electrification, and the impact Michèle Mouton has had on her.

Sustainability

A seamless charging ecosystem

A seamless charging ecosystem: Giovanni Palazzo, Head of Charging and Energy at Volkswagen Group, outlines his future plans for intelligent energy solutions.

Sustainability

A truly cool system

The feature Joachim Doerr finds most fascinating about the Audi SQ8 e-tron assures a high standard of e-performance.

Audi SQ8 e-tron: Power consumption (combined) in kWh/100 km: 28–25.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Design

“Colours are visual statements”

In this interview, Dr Mateo Kries, Director of the Vitra Design Museum, talks about electromobility and the effect colours have on design.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Sustainability

A matter of personal importance

The feature of the Audi A4 Avant Jutta Schoberer is most thrilled about is a true example of a functioning circular economy.

Audi A4 Avant: Fuel consumption (combined) in l/100 km: 8.1–4.7CO₂ emissions (combined) in g/km: 183–124CO₂ emission classes: G–D

Sustainability

Fast charging at the Audi charging hub in Munich

Fast charging is now also possible in Munich, at the Audi charging hub. German star skier Felix Neureuther attended the opening ceremony.

Performance

Road to Dakar 2024: Learning from the desert

In Saudi Arabia, Mattias Ekström and the entire Audi Sport Team begin their intensive preparations for the 2024 Dakar Rally.

Digitalization

POI Search Extended in the Audi MMI

POI Search Extended in the Audi MMI connects shops with Audi vehicles and brings live content to their displays.

Technology

A digital must-have

According to Rainer Denninger, the Audi smartphone interface should no longer be missing from the equipment list.

Performance

A true eye catcher

When Markus Eberle stands in front of the current model of the Audi RS 6 Avant performance, there’s one thing that catches his eye immediately.

Performance

“Enthusiasm for the car as a cultural artefact is undiminished”

Audi e-tron Story: Ferdinand “Ferdi” Porsche on the legendary Ice Race and the exclusive Audi RS e-tron GT ice race edition.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Sustainability

All signs point towards the future

An insight into the Audi manufacturing plant in Brussels and the production of the current Audi Q8 e-tron.

Audi Q8 e-tron: Power consumption (combined) in kWh/100 km: 25.3–20.1CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Digitalization

“We create unique experiences”

Giorgio Delucchi, Head of Digital Experience and Business at Audi, and his team focus on systematically expanding the brand’s digital ecosystem.

Sustainability

Heading into the next era of electrification

Henrik Wenders, Head of the Audi brand, has been living the electrified lifestyle for years. An interview about enthusiasm and fresh thinking.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Digitalization

An immersive sound experience

Audi’s specialists create immersive sound experiences in audiophile vehicles. A visit to the Audi sound lab.

Performance

‘I never came across such a car.’

At this year’s Festival of Speed, the Audi S1 Hoonitron with Tom Kristensen at the wheel was the centre of attention.

Digitalization

“Data protection means helping to shape innovation”

Peter Gladbach, Data Protection Officer at AUDI AG, on data as a driver of mobility, slow jurisprudence, and dynamic developments.

Performance

Progress shaped by the rhombus

40 years of Audi Sport GmbH: The company, founded as quattro GmbH, stands for change, exclusiveness and perfection.

Sustainability

“I enjoy talking about electromobility”

Helmuth Brants talks about the advantages of Audi charging hubs and the effect e-mobility has on him personally.

Design

Aesthetics x Performance = Perfection

Marc Lichte, Head of Design at AUDI AG, is every bit the sailor and has notched up three wins in his class at Kiel Week. Where does he draw similarities between boats and vehicles?

Design

The strategy of design

How is Audi Design developing towards the future? We talked to Claus Potthoff, Head of Design Strategy at Audi Design.

Sustainability

Intelligent thermal management for fast charging

The actual charging time of an electric vehicle depends to a large extent on an ideal charging curve. It is achieved by a complex thermal management of the lithium-ion battery.

Performance

Taking dynamics to a whole new level

Three electric motors ensure an impressive driving experience in the Audi SQ8 Sportback e-tron.

Design

Light is the key to connecting with the world around us

César Muntada, Head of Light Design at Audi, wants to touch people emotionally with the functions of light on vehicles.

Sustainability

The MaterialLoop Project: Turning Old Into New

Audi has launched MaterialLoop to test how to use even more recycled materials from old vehicles for the production of new ones.

Digitalization

Almost like magic

Audi dimensions is the new mixed reality-based operating concept for the Audi activesphere concept¹.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

Progress You Can Feel at the Autostadt Wolfsburg

At the Audi House of Progress, the newly designed pavilion at the Autostadt Wolfsburg, Audi is making progress tangible and accessible.

Sustainability

“I’m always very relaxed when I’m on the road.”

Top Swiss chef Andreas Caminada is an ambassador for effortless electromobility.

Sustainability

On the renaissance of design

Creative director Gabriele Chiave gives insights on the intersection between circularity and design.

Sustainability

Tests under extreme conditions in the climatic wind tunnel

The fully electric Audi SQ8 Sportback e-tron and Audi Q8 Sportback e-tron vehicles have to prove themselves in the Audi climatic wind tunnel.

Audi SQ8 Sportback e-tron: Power consumption (combined) in kWh/100 km: 27.2–24.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi Q8 Sportback e-tron: Power consumption (combined) in kWh/100 km: 24.3–19.5CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi SQ8 Sportback e-tron: Power consumption (combined) in kWh/100 km: 27.2–24.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi Q8 Sportback e-tron: Power consumption (combined) in kWh/100 km: 24.3–19.5CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Sustainability

“Battery development is incredibly exciting right now.”

German chemist Maximilian Fichtner does research on the battery technology of the future for electromobility.

Performance

“We’re taking our DNA into the future”

Steffen Bamberger, Head of Technical Development at Audi Sport, on the high performance brand's future vehicles.

Sustainability

“We want and need to be multipliers”

Andreas Jung, Executive Board Member for Marketing at FC Bayern Munich, on electromobility and sustainable actions.

Audi e-tron S Sportback: Power consumption (combined) in kWh/100 km: 28.1–25.7CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Digitalization

Augmented reality

Sid Odedra, Head of UI/UX Design Audi, describes how mixed reality glasses will revolutionise vehicle operation.

Sustainability

“Every now and then we should move out of our comfort zone”

“We should move out of our comfort zone” Sebastian Copeland campaigns for climate protection. Using a car is no contradiction for him – not necessarily.

Audi e-tron S Sportback: Power consumption (combined) in kWh/100 km: 28.1–25.7CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Design

Audi activesphere concept¹: Your active lifestyle companion

Audi’s fourth Sphere concept car is a convertible crossover coupé with quattro technology and an innovative operating concept.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

The vision behind the new Audi activesphere concept¹

Marc Lichte, Head of Design at Audi, talks about the vision behind the new concept car.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance

Road to Dakar 2023: The countdown is on

Get an insight into the preparations for the 2023 Dakar Rally and the evolution of the Audi RS Q e-tron¹.

¹Rally Dakar concept vehicle shown. Not available for sale.

Sustainability

This is how the new Audi Q8 e-tron is built

The electric motors of the new Audi Q8 e-tron are built in Györ, Hungary, whereas the final assembly of the models takes place at the Brussels site. A great deal of work is being done at both sites to ensure that the latest fully electric Audi e-tron models are manufactured in the most resource-efficient way possible.

Audi Q8 e-tron: Power consumption (combined) in kWh/100 km: 25.3–20.1CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Digitalization

“Tomorrow is undefined. It is up to us to create it”

Digital artist and designer Andrés Reisinger sheds light on the genesis of his creation in the light of the reveal at Design Miami/.

Sustainability

Premium Fast Charging Downtown

Zurich is home to the world’s second Audi charging hub. The urban charging concept offers fast charging downtown with up to 320 kW¹.

¹Maximum DC charging power at HPC charging stations. This can vary depending on various factors such as ambient and battery temperature, use of other country-specific plugs, use of the preconditioning function (e.g. remote-controlled air conditioning of the vehicle), power availability at the charging station, charge status, and age of the battery. The charging power decreases as the charge status increases.

Digitalization

A designer between worlds

Andrés Reisinger is creating a digital artwork with Audi to be presented at Design Miami.

Digitalization

“Another car is not an option”

Sunnie Jaye Groeneveld is an expert for the digital transformation of working environments and industries, and so she travels a lot. Quite often in her Audi Q4 Sportback e-tron, she admits in this episode of our Audi e-tron Stories.

Audi Q4 Sportback e-tron: Power consumption (combined) in kWh/100 km: 18.9–15.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Sustainability

Unlocking the potential of water

At the Greentech Festival in Singapore, Audi provides insight into challenges and solutions for sustainable mobility.

Performance

Golf and the game of life

With their online platform Me And My Golf, Andy Proudman and Piers Ward give lessons on hitting the greens. We talked about their mission.

Sustainability

“There is always a socket somewhere”

Greentech Festival founder Marco Voigt explains what excites him about electromobility and the Audi e-tron Sportback.

Audi e-tron Sportback: Power consumption (combined) in kWh/100 km: 25.9–21.1CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Digitalization

Experience music in your car in a new way

About the integration of Apple Music in selected Audi models and the importance of music in cars.

Sustainability

Perfection of progress: the fully electric Audi Q8 e-tron

The Audi Q8 e-tron takes the fully electric Audi e-tron into the future. Eight facts about the prestigious new e-tron SUV.

Digitalization

“Innovation is the key to success”

Entrepreneur Florian Gschwandtner talks about the role digitalisation plays in the future of mobility.

Sustainability

“Humans communicate best through storytelling”

In this interview, Spencer Reeder from Audi of America talks about intercontinental tasks in the field of sustainability.

Sustainability

The future of progressive premium mobility

Audi Board Member Hildegard Wortmann highlights how Audi is shaping the future of mobility with its sphere concept cars¹.

¹The vehicles shown here are concept cars that are not available as production models.

Sustainability

Five theses on progress

Future is an attitude. Julia Watson, an ecological pioneer, defines the pillars on which sustainable progress is based

Performance

“I usually drive in ‘efficiency mode’”

In this Audi e-tron story Tom Kristensen provides insight into his electrified everyday automotive life.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Sustainability

“Electromobility helps me relax”

Olympic skiing legend Anna Veith explains why electromobility has a pleasantly relaxing effect on her.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Performance

“I'm addicted to silence”

In this part of the Audi e-tron stories, Tom Klocker explains what fascinates him about driving quietly through nature.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Sustainability

“It just feels good”

In the Audi e-tron story, Anna Gasser explains why sustainability is particularly important to her as a winter sportsperson.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Performance

The retro-futuristic unique car

The Audi S1 e-tron quattro Hoonitron¹ is the result of real teamwork. An insight into the story of its creation.

¹The vehicle mentioned and shown is intended for professional use on closed circuits only and is not available as a production model.

Performance

On track with the myth

The Dakar Rally has become a myth. A closer look at legendary racing history, which has been actively shaped by Audi.

¹The vehicle shown here is the Dakar Rally vehicle; it is not for sale. Closed track, professional driver. Don’t try this at home.

Sustainability

“Collaborations are the most important currency today”

Greentech Festival CEO Judith Kühn-Gerres explains why crises also offer opportunities and how to take advantage of them.

Performance

“We stay true to ourselves by always venturing down new paths.”

Sebastian Grams, a member of the Audi Sport GmbH management team, talks about the future of the Audi Sport performance brand.

Digitalization

“Zeitgeist is a crack in the matrix”

Kirstine Fratz is a zeitgeist researcher and tells us what social change means for the mobility of the future.

Design

The next chapter: The Audi activesphere concept¹

At Monterey Car Week, Audi is giving a preview of the Audi activesphere concept.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

Five theses on the good life

The future is an attitude. Three-star Swiss chef Andreas Caminada details why the good life is about more than a cordon-bleu menu.

Performance

Audi x The Gray Man: New perspectives

Netflix blockbuster The Gray Man is set to reboot the spy thriller. Audi pumps up the action with two e-tron models.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Performance

Exciting new directions

Joe and Anthony Russo, the directors of The Gray Man, about agents, storytelling and cars in movies.

Digitalization

Welcome to me-time on the move

The health use case for the Audi urbansphere concept¹ turns the car into a peaceful sanctuary.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Sustainability

Five theses on Michelin-starred cuisine

The future is an attitude. Michelin-starred chef Norbert Niederkofler talks about the need to make fine dining sustainable.

Design

Five theses on design

Dr. Mateo Kries, Director of the Vitra Design Museum, talks about social responsibility in design.

Design

Five theses on art

Art collector Christian Boros talks about why art is necessary – for him personally and for society.

Innovation

Dubai sets a course for the future

Khalfan Belhoul talks about Dubai’s ambitions in shaping the world to come through the Museum of the Future.

Sustainability

Architect of the future

As Audi builds up to the Greentech Festival, the Four Rings’ Chief Strategist, Silja Pieh, takes the long view on sustainability.

Design

Audi x Poliform

As part of a co-creation process, Italian furniture brand Poliform designed an interi-or for the Audi urbansphere concept¹. In this interview, Marta Anzani talks about the project.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

The future of progress: Audi at Milan Design Week

Audi is looking to the future with “regenerate”: for the good of the planet, society and every individual.

Design

First-class seats

In this interview, designer Rafael Falkenburger explains why the seats in the Audi urbansphere concept¹ offer first-class comfort.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

The Four Rings’ new, luminous gaze

Designer Lukas Rittwage created the Audi eyes – the brand’s iconic new headlights – based on the four rings.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance

Electric athleticism in the snow

How do you safely drive the Audi RS e-tron GT on snow and ice? Star skier Anna Veith finds out at an Audi driving experience.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Professional driver, closed course. Do not attempt.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Professional driver, closed course. Do not attempt.

Digitalization

The best of two worlds

holoride provides immersive experiences by transporting passengers into virtual worlds. Audi is making the technology available in selected models from summer.

Design

Tomorrow’s Avant

The future of the Audi A6 family is all-electric. For a sneak preview of what’s to come, look no further than the new Audi A6 Avant e-tron concept¹.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance

With expertise and passion to the finish line: The 2022 Dakar Rally

The Audi RS Q e-tron made a triumphant debut at the 2022 Dakar Rally.

This vehicle is the Rally Dakar vehicle that is not available as a production model.

Performance

Performance is progress in action

The world’s top skiers are heading to Kitzbühel to take on the challenge of the 82nd Hahnenkamm Races from 17 to 23 January 2022.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Digitalization

Time for new experiences

Audi is working intensively on the future of automated mobility. A conversation about current developments.

Sustainability

Power up premium style at the Audi charging hub

Fast charging with a lounge: An Audi pilot project offers a sneak peek at tomorrow’s urban charging infrastructure for e-mobility.

Performance

“Electric mobility is the future”

Ken Block is a rally driver and an Internet superstar. We talked to him about electric cars, progress and his partnership with Audi.

The Audi RS e-tron GT is a production vehicle that is not designed or suitable for use on the racetrack or in a rally.

Performance

“We are ready.”

Audi drivers Carlos Sainz and Lucas Cruz look ahead to the days leading up to the Dakar Rally.

Sustainability

“We need new alliances”

Greentech Festival founder Marco Voigt on eco-conscious lifestyles, the power of lucky breaks and sustainable tights.

Digitalization

Luxury sedan digital

From the design through the interior to the handling – digital innovation is the name of the game in the Audi A8 update.

Audi A8: Fuel consumption (combined) in l/100 km: 12.2–7CO₂ emissions (combined) in g/km: 275–183CO₂ emission class: G

Performance

“As a racing driver, what more can you ask for?”

Stéphane Peterhansel and Edouard Boulanger teamed up for the Rally Dakar. A talk about team building and opportunities.

This vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed course, professional driver. Do not attempt.

Performance

Multitalented on the greens: The inimitable style of Troy Mullins

One-of-a-kind golfer Troy Mullins reflects on progress and diversity.

Design

Impressive experiences and intuitive operation

Like the rest of the car, the Audi grandsphere concept’s¹ user interface delivers a progressive experience. We talked to two of the Audi user interface designers.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance

“It’s yet another revolution”

Mattias Ekström is taking up the 2022 Dakar Rally challenge and talks about the sport, teams and adventures.

Design

A progressively luxurious lounge on wheels

Designers of the Audi grandsphere concept¹ describe the spaciousness and experiences of tomorrow’s luxury-class sedans.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

The character of design

Marc Lichte, Head of Design at Audi, reveals what he regards as the iconic Audi skysphere concept’s¹ key personality traits.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Digitalization

Open the door to a first-class experience with the Audi grandsphere concept¹

With the Audi grandsphere concept¹, the brand with the Four Rings is unveiling its vision of progressive luxury for first-class travel.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

Shapeshifting from roadster to lounge on wheels

The Audi skysphere concept¹ is a car with dual characters. Audi designers Charles Lefranc and Gael Buzyn talk to us about its progressive design.

¹The vehicles shown here are concept cars that are not available as production models.

Performance

Inside the Audi Sport future labs

Audi is developing the car for the Dakar Rally on a tight schedule. A visit in Neuburg, Germany, where it’s taking shape

¹This vehicle is the Dakar Rally vehicle that is not available as a production model.

Design

Audi skysphere concept¹: Executive-class roadster with a twin personality

The electric Audi skysphere concept¹ shows that the cars of the future will become a platform for captivating experiences, giving the driver the freedom to choose between two different driving options.

Events

Audi at IAA MOBILITY 2021

Audi is shaping mobility – both now and for the future.

Digitalization

Brave, new digital worlds

Annegret Maier and Boris Meiners take a look at what the near and distant future hold for digital mobility.

Design

“Human-centered design begins where functionality ends”

Designer Marcel Wanders talks about the importance of human-centered design and his desire to add value to objects.

Design

“Cars become interactive spaces”

With exciting concept cars, Audi is presenting its vision of premium mobility. Interview with Henrik Wenders and Marc Lichte.

Design

“Digital promotes human-centric design”

Gael Buzyn, Senior Director of the Audi Design Loft in Malibu, has designed the new Audi skysphere concept¹ virtually.

¹ The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance

“We are excited by the extreme”

In 2022, Audi will compete in the Dakar Rally. Julius Seebach, Head of Audi Sport, discusses the allure of the extreme.

This vehicle is the Dakar Rally vehicle that is not available as a production model.

Performance

“‘Vorsprung durch Technik’ is much more than just a slogan”

Oliver Hoffmann, Member of the Board of Management for Technical Development at AUDI AG, about “Vorsprung durch Technik” and the Four Rings’ future.

Performance

Bold and courageous

Olivia Wilde is an actor, activist and director. We talked to her about progress, inspiration and sustainability.

Sustainability

Green lights: Audi at the 2021 Greentech Festival

At the 2021 GREENTECH FESTIVAL, Audi was spotlighting how to develop cars for a sustainable future.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance

Let’s play!

Video shoot brings together FC Bayern Munich players Alphonso Davies, Leon Goretzka and Lucas Hernández with the Audi Q4 e-tron.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Sustainability

Ideas for tomorrow

Audi sponsors the GREEN AWARDS, supporting sustainable ideas that will make the world a better place to live.

Design

“The perfect combination of sportiness and sophistication”

We visited the Audi Q4 e-tron experts within Audi’s Colour & Trim department and learned what customers can look forward to.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Performance

Why surfers are futurists at heart

Pro surfer and seven-time world champion Stephanie Gilmore talks to us about striving for perfection and happiness

Design

A statement’s power often lies in the fine detail

We speak to César Muntada, head of light design at Audi, about freedom through progress and his path to becoming a visionary.

Performance

A unique design in ice and snow

The Audi Nines is all about skiing and snowboarding at its most spectacular. This year, the Audi Q4 e-tron adds to the excitement.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Design

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Performance

Defining that wow feeling

At the Audi Technical Development division, engineers are working on translating that special Audi driving experience to the new Audi electric vehicles.

Performance

“Progress changes our world for the better”

Fermín Soneira, A to C segment series head at Audi, talks electromobility and his ideas for “Future is an attitude.”

Design

Detective work in the wind tunnel

In the Audi aeroacoustic wind tunnel, aerodynamics specialists are perfecting the shape of the Audi RS e-tron GT.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Design

A glimpse of the future

The Audi A6 e-tron concept¹ is a study representing the all-electric executive class.

¹ The vehicle shown here is a concept car that is not available as a production model.

Audi Q4 e-tron

The next milestone

A world premiere: The Audi Q4 e-tron and Audi Q4 Sportback e-tron were unveiled on 14 April 2021.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi Q4 Sportback e-tron: Power consumption (combined) in kWh/100 km: 18.9–15.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi Q4 Sportback e-tron: Power consumption (combined) in kWh/100 km: 18.9–15.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance

No fear and no limits

World-class snowboarder Anna Gasser is unstoppable. In this interview, she talks about striving to improve, and fearlessness.

Performance

Top athletes meet top performance

Pro footballers Manuel Neuer, Robert Lewandowski and Serge Gnabry share the spotlight with the Audi RS e-tron GT during a shoot.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Sustainability

Sustainable innovations recognized at the GREEN AWARDS

At the finale of the GREENTECH FESTIVAL 2020, future projects and sustainability pioneers were honored.

Digitalization

Perfectly attuned to the customers

In China, the Audi Innovation Research team investigates the complex and dynamic developments in the carmaker’s largest single market.

Audi RS e-tron GT

Day of Progress: Relive the world premiere

Relive the world premiere: The Audi RS e-tron GT was unveiled on 9 February. The video is available here.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Sustainability

The key to the future is trust

Gerhard de Haan studies the future. He believes that trust in innovations is the basis for social change.

Sustainability

Reinventing the wheel

Audi wheel designer Andreas Valencia Pollex is reinventing the wheel for electric vehicles—in terms of both design and aerodynamics.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Digitalization

Smart craftsmanship

Find out about how the fully electric Audi e-tron GT quattro is being produced at Böllinger Höfe by melding craftsmanship and smart factory technology.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Performance

Electrifying sound

A sound journey: Exploring the creative process, sources of inspiration and challenges in designing the new Audi e-tron GT quattro model’s sound.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Design

The masterpiece

Marc Lichte, head of Audi design, answers nine questions about the Audi e-tron GT quattro.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance

“The future is now”

Formula E racing driver Lucas di Grassi on his drive for a better tomorrow, the greed for knowledge and the mobility revolution.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Digitalization

Cybertech vs. humanity?

Tristan Harris campaigns for a more principled social media industry. Everyone who spends time online needs to be aware of his insights.

Digitalization 01/29/2021

“After all, the first light bulbs were less practical than candles.”

The future is unfolding right now. Daniel Cronin, entrepreneur and host of the MQ! Innovation Summit, talks us through start-up culture and the opportunities inherent in digitalization.

Digitalization 01/29/2021

To the next level

What might tomorrow’s mobility look like? Audi concept cars provide a preview of the future.

Performance 01/29/2021

Courage + confidence = success

Twenty-two-year-old mountain biker Erik Fedko ranks among the world’s brightest slopestyle stars. So how does he manage to continually push past his own limits?

Design

Cool innovation

Innovative paintwork may play a key role in electromobility at Audi. Thanks to game-changing reflective pigments.

Design 01/29/2021

Aerodynamics: Scoring decimal points

Even the tiniest improvements in aerodynamics add to an electric car’s range. This has triggered a quest for perfection in the Audi e-tron models.

Digitalization 01/20/2021

From LED to Matrix LED and OLED technology

Better visibility, precise illumination: Audi is constantly building a technological advantage with the head- and taillights.

Audi Q5: Fuel consumption (combined) in l/100 km: 9.1–5.6CO₂ emissions (combined) in g/km: 229–146CO₂ emission classes: G–E

Digitalization 01/20/2021

“People are the be-all and end-all”

The &Audi initiative is devoted to digital networking and artificial intelligence. In this interview, project manager Saskia Lexen explains the initiative’s goals and how it pursues them.

Design 01/20/2021

Lightening the mood

Audi is working on lighting concepts for tomorrow’s mobility. The focus is on people—and biologically effective light.

Design 11/20/2020

Design is once again shaking the world

Award-winning Amsterdam-based creative studio Formafantasma has a vision: future product design needs a radical rethink to be truly innovative and sustainable.

Design 11/20/2020

Fashion 3.0: a shirt that listens

London-based label CuteCircuit is considered a pioneer of smart fashion. With their SoundShirt the designers define the future of clothing.

Digitalization 10/29/2020

Let's talk about progress

Talks on equal terms: As an active Bits & Pretzels partner, Audi once again hosted a program in 2020 with international experts.

Design

Marc Lichte’s Audi e-design

Head of Audi Design Marc Lichte talks about the most important design features of the exterior on electric drive models at Audi.

Sustainability 10/01/2020

Shaping the future

Operating sustainably is one of the big challenges of our time. Every contribution counts when driving this change.

Performance 10/01/2020

Audi RS Q8: Performance on a new level

The Audi RS Q8 – the most powerful SUV coupé ever produced by Audi – is setting the benchmark in terms of sportiness and highly inspirational engineering.

Audi RS Q8: Fuel consumption (combined) in l/100 km: 13.4–12.7CO₂ emissions (combined) in g/km: 305–289CO₂ emission class: G

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS Q8: Fuel consumption (combined) in l/100 km: 13.4–12.7CO₂ emissions (combined) in g/km: 305–289CO₂ emission class: G

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Design 10/01/2020

Pioneer of light

Light provides so much more than mere illumination on an Audi: The headlights are a defining design feature and give expression to digital technology.

Audi Q5: Fuel consumption (combined) in l/100 km: 9.1–5.6CO₂ emissions (combined) in g/km: 229–146CO₂ emission classes: G–E

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q5: Fuel consumption (combined) in l/100 km: 9.1–5.6CO₂ emissions (combined) in g/km: 229–146CO₂ emission classes: G–E

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Design

Forward-looking: the Audi AI:ME

Concept cars like the Audi AI:ME already offer a glimpse into the future of driving, with priority often given to the interior.

The vehicle shown here is a concept car and is not available as a production model.