All stories

Performance04/29/2022

Body and mind need space to unwind

As a ballet dancer, Yuan Yuan Tan is always on the move. Here, she talks about why downtime is so important to her.

Design04/22/2022

Creative collaboration

The Audi urbansphere concept¹ was designed in a co-creation process that took into account prospective customers’ wishes.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design04/19/2022

Audi urbansphere concept¹: A new sphere of life for megacities

The Four Rings’ latest concept car offers personalised comforts as part of a multi-faceted, first-class experience on board.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design04/08/2022

The Four Rings’ new, luminous gaze

Designer Lukas Rittwage created the Audi eyes – the brand’s iconic new headlights – based on the four rings.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design04/06/2022

Creativity is what fuels dreams

As a venture capitalist, Kirsten Green values progress and creativity. Here, she talks about why it’s important to create space for them to flourish.

Performance03/28/2022

Electric athleticism in the snow

How do you safely drive the Audi RS e-tron GT on snow and ice? Star skier Anna Veith finds out at an Audi driving experience.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Professional driver, closed course. Do not attempt.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Professional driver, closed course. Do not attempt.

Digitalization03/20/2022

The best of two worlds

holoride provides immersive experiences by transporting passengers into virtual worlds. Audi is making the technology available in selected models from summer.

Design03/17/2022

Tomorrow’s Avant

The future of the Audi A6 family is all-electric. For a sneak preview of what’s to come, look no further than the new Audi A6 Avant e-tron concept¹.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance02/03/2022

With expertise and passion to the finish line: The 2022 Dakar Rally

The Audi RS Q e-tron made a triumphant debut at the 2022 Dakar Rally.

This vehicle is the Rally Dakar vehicle that is not available as a production model.

Performance01/14/2022

Performance is progress in action

The world’s top skiers are heading to Kitzbühel to take on the challenge of the 82nd Hahnenkamm Races from 17 to 23 January 2022.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Digitalization12/22/2021

Time for new experiences

Audi is working intensively on the future of automated mobility. A conversation about current developments.

Sustainability12/17/2021

Power up premium style at the Audi charging hub

Fast charging with a lounge: An Audi pilot project offers a sneak peek at tomorrow’s urban charging infrastructure for e-mobility.

Performance12/15/2021

“Electric mobility is the future”

Ken Block is a rally driver and an Internet superstar. We talked to him about electric cars, progress and his partnership with Audi.

The Audi RS e-tron GT is a production vehicle that is not designed or suitable for use on the racetrack or in a rally.

Performance12/13/2021

“We are ready.”

Audi drivers Carlos Sainz and Lucas Cruz look ahead to the days leading up to the Dakar Rally.

Performance12/01/2021

Golf and the game of life

With their online platform Me And My Golf, Andy Proudman and Piers Ward give lessons on hitting the greens. We talked about their mission.

Sustainability11/04/2021

“We need new alliances”

Greentech Festival founder Marco Voigt on eco-conscious lifestyles, the power of lucky breaks and sustainable tights.

Digitalization11/02/2021

Luxury sedan digital

From the design through the interior to the handling – digital innovation is the name of the game in the Audi A8 update.

Audi A8: Fuel consumption, combined*: 10.8–6.5 l/100kmCO₂ emissions, combined*: 247–170 g/km

Performance10/26/2021

“As a racing driver, what more can you ask for?”

Stéphane Peterhansel and Edouard Boulanger teamed up for the Rally Dakar. A talk about team building and opportunities.

This vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed course, professional driver. Do not attempt.

Performance10/25/2021

Multitalented on the greens: The inimitable style of Troy Mullins

One-of-a-kind golfer Troy Mullins reflects on progress and diversity.

Design10/22/2021

Impressive experiences and intuitive operation

Like the rest of the car, the Audi grandsphere concept’s¹ user interface delivers a progressive experience. We talked to two of the Audi user interface designers.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance10/13/2021

“It’s yet another revolution”

Mattias Ekström is taking up the 2022 Dakar Rally challenge and talks about the sport, teams and adventures.

Design10/04/2021

A progressively luxurious lounge on wheels

The designers of the Audi grandsphere concept¹ describe the spaciousness and experiences tomorrow’s luxury-class sedans could offer.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Performance09/29/2021

“We can achieve more than we ever dreamed possible”

Long jumper Malaika Mihambo is devoted to sport, social activism - and future-minded mobility with Audi.

Design09/24/2021

The character of design

Marc Lichte, Head of Design at Audi, reveals what he regards as the iconic Audi skysphere concept’s¹ key personality traits.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Sustainability09/22/2021

“No one can save the world on their own”

Climate activist Sebastian Copeland and the Four Rings’ Dr. Rüdiger Recknagel talk about environmental protection and the role of industry.

Digitalization09/20/2021

Open the door to a first-class experience with the Audi grandsphere concept¹

With the Audi grandsphere concept¹, the brand with the Four Rings is unveiling its vision of progressive luxury for first-class travel.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

Sustainability09/17/2021

“Sustainability is a challenge that we’re very happy to take on.”

Audi’s Colour & Trim designer Tiziana Mauri talks about her work on the Audi RS e-tron GT, inspiration and sustainability.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Sustainability09/17/2021

“You can’t achieve sustainability all alone”

Marco Philippi is responsible for procurement strategy at Audi and is working on a sustainable supply chain.

Sustainability09/17/2021

Sustainable by design

A visit at Stella McCartney's office to catch up with her and hear her story of sustainability.

Design09/13/2021

Shapeshifting from roadster to lounge on wheels

The Audi skysphere concept¹ is a car with dual characters. Audi designers Charles Lefranc and Gael Buzyn talk to us about its progressive design.

¹The vehicles shown here are concept cars that are not available as production models.

Performance09/10/2021

Inside the Audi Sport future labs

Audi is developing the car for the Dakar Rally on a tight schedule. A visit in Neuburg, Germany, where it’s taking shape

¹This vehicle is the Dakar Rally vehicle that is not available as a production model.

Design09/07/2021

Audi skysphere concept¹: Executive-class roadster with a twin personality

The electric Audi skysphere concept¹ shows that the cars of the future will become a platform for captivating experiences, giving the driver the freedom to choose between two different driving options.

Events09/07/2021

Audi at IAA MOBILITY 2021

Audi is shaping mobility – both now and for the future.

Digitalization09/07/2021

Brave, new digital worlds

Annegret Maier and Boris Meiners take a look at what the near and distant future hold for digital mobility.

Design09/06/2021

“Human-centered design begins where functionality ends”

Designer Marcel Wanders talks about the importance of human-centered design and his desire to add value to objects.

Design09/02/2021

“Cars become interactive spaces”

With exciting concept cars, Audi is presenting its vision of premium mobility. Interview with Henrik Wenders and Marc Lichte.

Design08/06/2021

“Digital promotes human-centric design”

Gael Buzyn, Senior Director of the Audi Design Loft in Malibu, has designed the new Audi skysphere concept¹ virtually.

¹ The vehicle shown is a concept vehicle that is not available as a production vehicle.

Sustainability07/23/2021

Biodiversity: Every contribution counts

Audi has created a natural habitat for flora and fauna on its production site in Münchsmünster. We pay it a visit.

Performance07/23/2021

“We are excited by the extreme”

In 2022, Audi will compete in the Dakar Rally. Julius Seebach, Head of Audi Sport, discusses the allure of the extreme.

This vehicle is the Dakar Rally vehicle that is not available as a production model.

Performance07/01/2021

“‘Vorsprung durch Technik’ is much more than just a slogan”

Oliver Hoffmann, Member of the Board of Management for Technical Development at AUDI AG, talks about 50 years of “Vorsprung durch Technik” and the Four Rings’ future.

Sustainability06/28/2021

Sustainability in electric cars – the life cycle of the Audi Q4 e-tron

Sustainability throughout the life cycle of an Audi Q4 e-tron

Audi Q4 e-tron: Consumption, combined*: petrol 18.3–15.2 l/100km | power 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: power 0 g/km

Design06/28/2021

“We have to celebrate even the smallest victories”

Janelle Monáe uses her celebrity to drive social and gender equality. A conversation about art and the look of progress.

German model shown.

Performance06/22/2021

Bold and courageous

Olivia Wilde is an actor, activist and director. We talked to her about progress, inspiration and sustainability.

Sustainability06/17/2021

Green lights: Audi at the 2021 Greentech Festival

At the 2021 Greentech Festival, Audi is spotlighting how to develop cars for a sustainable future.

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance06/17/2021

Let’s play!

Video shoot brings together FC Bayern Munich players Alphonso Davies, Leon Goretzka and Lucas Hernández with the Audi Q4 e-tron.

Audi Q4 e-tron: Consumption, combined*: petrol 18.3–15.2 l/100km | power 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: power 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Consumption, combined*: petrol 18.3–15.2 l/100km | power 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: power 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance06/05/2021

“It’s all about bringing people together”

Actor Regé-Jean Page on the importance of perspectives, progress and his open attitude toward the future.

Design06/04/2021

Regenerative design: Audi at Design Shanghai 2021

In a shared showcase with Stella McCartney, Audi is spotlighting forward-looking developments at Design Shanghai.

German model shown.

Design06/03/2021

Beyond form and function: Designing progress in China

Representing Audi at Design Shanghai, Yunzhou Wu and Scott Zhao know about China’s hunger for sustainable design.

Sustainability06/03/2021

Ideas for tomorrow

Audi sponsors the GREEN AWARDS at the GREENTECH FESTIVAL, supporting sustainable ideas that will make the world a better place to live.

Design06/02/2021

“The perfect combination of sportiness and sophistication”

We visited the Audi Q4 e-tron experts within Audi’s Colour & Trim department and learned what customers can look forward to.

Audi Q4 e-tron: Consumption, combined*: petrol 18.3–15.2 l/100km | power 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: power 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Consumption, combined*: petrol 18.3–15.2 l/100km | power 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: power 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Design06/02/2021

Fueled by passion, fun, and curiosity

Simona Falcinella, Head of Audi’s Colour & Trim unit, about beauty with meaning – and the Audi RS e-tron GT.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Performance05/26/2021

Why surfers are futurists at heart

Pro surfer and seven-time world champion Stephanie Gilmore talks to us about striving for perfection and happiness

Design05/21/2021

A statement’s power often lies in the fine detail

We speak to César Muntada, head of light design at Audi, about freedom through progress and his path to becoming a visionary.

Performance05/20/2021

A unique design in ice and snow

The Audi Nines is all about skiing and snowboarding at its most spectacular. This year, the Audi Q4 e-tron adds to the excitement.

Audi Q4 e-tron: Consumption, combined*: petrol 18.3–15.2 l/100km | power 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: power 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Consumption, combined*: petrol 18.3–15.2 l/100km | power 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: power 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Design05/14/2021

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Audi Q4 e-tron: Consumption, combined*: petrol 18.3–15.2 l/100km | power 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: power 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Consumption, combined*: petrol 18.3–15.2 l/100km | power 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: power 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Performance05/12/2021

Defining that wow feeling

At the Audi Technical Development division, engineers are working on translating that special Audi driving experience to the new Audi electric vehicles.

Performance05/07/2021

“Progress changes our world for the better”

Fermín Soneira, A to C segment series head at Audi, talks electromobility and his ideas for “Future is an attitude.”

Design05/03/2021

Detective work in the wind tunnel

In the Audi aeroacoustic wind tunnel, aerodynamics specialists are perfecting the shape of the Audi RS e-tron GT.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Design04/19/2021

A glimpse of the future

The Audi A6 e-tron concept¹ is a study representing the all-electric executive class.

¹ The vehicle shown here is a concept car that is not available as a production model.

Audi Q4 e-tron

The next milestone

A world premiere: The Audi Q4 e-tron and Audi Q4 Sportback e-tron were unveiled on 14 April 2021.

Audi Q4 e-tron: Consumption, combined*: petrol 18.3–15.2 l/100km | power 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: power 0 g/km

Audi Q4 Sportback e-tron: Power consumption, combined*: 17.9–15.6 kWh/100km (NEDC); 20.9–16.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Consumption, combined*: petrol 18.3–15.2 l/100km | power 18.2–15.8 kWh/100km (NEDC); 21.3–17.0 kWh/100km (WLTP)CO₂ emissions, combined*: power 0 g/km

Audi Q4 Sportback e-tron: Power consumption, combined*: 17.9–15.6 kWh/100km (NEDC); 20.9–16.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance04/01/2021

No fear and no limits

World-class snowboarder Anna Gasser is unstoppable. In this interview, she talks about striving to improve, and fearlessness.

Performance03/04/2021

Top athletes meet top performance

Pro footballers Manuel Neuer, Robert Lewandowski and Serge Gnabry share the spotlight with the Audi RS e-tron GT during a shoot.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Sustainability02/18/2021

Sustainable innovations recognized at the GREEN AWARDS

At the GREEN AWARDS, the grand finale of the GREENTECH FESTIVAL 2020, innovative future projects and sustainability pioneers were honored.

Sustainability02/18/2021

Powering the Future of E-Mobility with Cutting-Edge Architecture

The Audi Brand Experience Center at Munich Airport combines sustainable architecture with a recharging station for electric cars.

Digitalization02/18/2021

Perfectly attuned to the customers

In China, the Audi Innovation Research team investigates the complex and dynamic developments in the carmaker’s largest single market.

Audi RS e-tron GT

Day of Progress: Relive the world premiere

Relive the world premiere: The Audi RS e-tron GT was unveiled on 9 February. The video is available here.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Sustainability02/09/2021

Reinventing the wheel

Audi wheel designer Andreas Valencia Pollex is reinventing the wheel for electric vehicles—in terms of both design and aerodynamics.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Sustainability02/09/2021

The key to the future is trust

Social scientist Gerhard de Haan studies the future. He believes that trust in innovations is the basis for social change.

Digitalization02/09/2021

Smart craftsmanship

Find out about how the fully electric Audi e-tron GT quattro is being produced at Böllinger Höfe by melding craftsmanship and smart factory technology.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Performance02/09/2021

Electrifying sound

A sound journey: Exploring the creative process, sources of inspiration and challenges in designing the new Audi e-tron GT quattro model’s sound.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Stated specifications apply only in Germany and are not applicable in other regions.

Design02/09/2021

The masterpiece

Marc Lichte, head of Audi design, answers nine questions about the Audi e-tron GT quattro.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption, combined*: 19.6–18.8 kWh/100km (NEDC); 21.8–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Performance02/03/2021

“My lifeblood: The future is now”

Formula E racing driver Lucas di Grassi on his drive for a better tomorrow, the mobility revolution and his children’s future.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.6–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Digitalization01/29/2021

To the next level

What might tomorrow’s electromobility look like? And what role does autonomous driving have to play? A concept car provides a preview of the future.

Digitalization01/29/2021

“After all, the first light bulbs were less practical than candles.”

The future is unfolding right now. Daniel Cronin, entrepreneur and host of the MQ! Innovation Summit, talks us through start-up culture and the opportunities inherent in digitalization.

Digitalization01/29/2021

Cybertech vs. humanity?

Internet ethicist Tristan Harris campaigns for a more principled social media industry. Everyone who regularly spends time online needs to be aware of his insights.

Digitalization01/29/2021

The zip slider that binds the culture of ideas and series production together

In this interview, Dr. Henning Löser, head of the Audi Production Lab, discusses how integrating a culture of ideas and using big data in production and other projects will fundamentally change the way vehicles are built.

Performance01/29/2021

Courage + confidence = success

Twenty-two-year-old mountain biker Erik Fedko ranks among the world’s brightest slopestyle stars. So how does he manage to continually push past his own limits?

Design01/29/2021

Cool innovation

Innovative paintwork will play a key role in the future of electromobility at Audi. Thanks to game-changing reflective pigments.

Design01/29/2021

Aerodynamics: Scoring decimal points

Even the tiniest improvements in aerodynamics add to an electric car’s range. This has triggered a quest for perfection in the Audi e-tron models.

Digitalization01/20/2021

From LED to Matrix LED and OLED technology

Better visibility, more precise illumination: Audi is constantly building a technological advantage with the headlights and taillights on its vehicles.

Audi Q5: Fuel consumption, combined*: 7.5–4.7 l/100kmCO₂ emissions, combined*: 181–123 g/km

Digitalization01/20/2021

Fit for the future with the Audi Academy’s roadmap to digitalization

Audi is ensuring that employees from the various business areas get a head start on the digital future with special qualifications from the Audi Academy.

Digitalization01/20/2021

“People are the be-all and end-all”

The &Audi initiative is devoted to digital networking and artificial intelligence. In this interview, project manager Saskia Lexen explains the initiative’s goals and how it pursues them.

Design01/20/2021

Lightening the mood

Audi is already working on a new lighting concept for tomorrow’s mobility solutions. The focus is on people – and biologically effective light.

Design11/20/2020

Design is once again shaking the world

Award-winning Amsterdam-based creative studio Formafantasma has a vision: future product design needs a radical rethink to be truly innovative and sustainable.

Design11/20/2020

Fashion 3.0: a shirt that listens

London-based label CuteCircuit is considered a pioneer of smart fashion. With their SoundShirt the designers define the future of clothing.

Digitalization10/29/2020

Let's talk about progress

Talks on equal terms: As an active Bits & Pretzels partner, Audi once again hosted a program in 2020 with international experts.

Design10/01/2020

Marc Lichte’s Audi e-design

Head of Audi Design Marc Lichte talks about the most important design features of the exterior on electric drive models at Audi.

Sustainability10/01/2020

Shaping the future

Operating sustainably is one of the big challenges of our time. Every contribution counts when driving this change.

Performance10/01/2020

Audi RS Q8: Performance on a new level

The Audi RS Q8 – the most powerful SUV coupé ever produced by Audi – is setting the benchmark in terms of sportiness and highly inspirational engineering.

Audi RS Q8: Fuel consumption, combined*: 12.3–12.1 l/100kmCO₂ emissions, combined*: 281–276 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS Q8: Fuel consumption, combined*: 12.3–12.1 l/100kmCO₂ emissions, combined*: 281–276 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Design10/01/2020

Pioneer of light

Light provides so much more than mere illumination on an Audi: The headlights are a defining design feature and give expression to digital technology.

Audi Q5: Fuel consumption, combined*: 7.5–4.7 l/100kmCO₂ emissions, combined*: 181–123 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q5: Fuel consumption, combined*: 7.5–4.7 l/100kmCO₂ emissions, combined*: 181–123 g/km

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Design10/01/2020

Forward-looking: the Audi AI:ME

Concept cars like the Audi AI:ME already offer a glimpse into the future of driving, with priority often given to the interior.

The vehicle shown here is a concept car and is not available as a production model.

Open the door to a first-class experiencea with the Audi grandsphere concept¹

Body and mind need space to unwind

Creative collaboration

Audi urbansphere concept¹: A new sphere of life for megacities

The Four Rings’ new, luminous gaze

Creativity is what fuels dreams

Electric athleticism in the snow

The best of two worlds

Tomorrow’s Avant

With expertise and passion to the finish line: The 2022 Dakar Rally

Performance is progress in action

Time for new experiences

Power up premium style at the Audi charging hub

“Electric mobility is the future”

“We are ready.”

Golf and the game of life

“We need new alliances”

Luxury sedan digital

“As a racing driver, what more can you ask for?”

Multitalented on the greens: The inimitable style of Troy Mullins

Impressive experiences and intuitive operation

“It’s yet another revolution”

A progressively luxurious lounge on wheels

“We can achieve more than we ever dreamed possible”

The character of design

“No one can save the world on their own”

Open the door to a first-class experience with the Audi grandsphere concept¹

“Sustainability is a challenge that we’re very happy to take on.”

“You can’t achieve sustainability all alone”

Sustainable by design

Shapeshifting from roadster to lounge on wheels

Inside the Audi Sport future labs

Audi skysphere concept¹: Executive-class roadster with a twin personality

Audi at IAA MOBILITY 2021

Brave, new digital worlds

“Human-centered design begins where functionality ends”

“Cars become interactive spaces”

“Digital promotes human-centric design”

Biodiversity: Every contribution counts

“We are excited by the extreme”

“‘Vorsprung durch Technik’ is much more than just a slogan”

Sustainability in electric cars – the life cycle of the Audi Q4 e-tron

“We have to celebrate even the smallest victories”

Bold and courageous

Green lights: Audi at the 2021 Greentech Festival

Let’s play!

“It’s all about bringing people together”

Regenerative design: Audi at Design Shanghai 2021

Beyond form and function: Designing progress in China

Ideas for tomorrow

“The perfect combination of sportiness and sophistication”

Fueled by passion, fun, and curiosity

Why surfers are futurists at heart

A statement’s power often lies in the fine detail

A unique design in ice and snow

Light as a means of communication

Defining that wow feeling

“Progress changes our world for the better”

Detective work in the wind tunnel

A glimpse of the future

The next milestone

No fear and no limits

Top athletes meet top performance

Sustainable innovations recognized at the GREEN AWARDS

Powering the Future of E-Mobility with Cutting-Edge Architecture

Perfectly attuned to the customers

Day of Progress: Relive the world premiere

Reinventing the wheel

The key to the future is trust

Smart craftsmanship

Electrifying sound

The masterpiece

“My lifeblood: The future is now”

To the next level

“After all, the first light bulbs were less practical than candles.”

Cybertech vs. humanity?

The zip slider that binds the culture of ideas and series production together

Courage + confidence = success

Cool innovation