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“We want and need to be multipliers”

Andreas Jung is Board Member for Marketing at FC Bayern Munich. To him as a football fan, just as important as the club's successes are the ideas for a more sustainable future of the sport and in general, as he explains in this edition of the Audi e-tron Stories.

Text: Patrick Morda - Photo: Dirk Bruniecki Reading Time: 5 min

Andreas Jung drives his vehicle into the underground car park.
In the ‘Audi e-tron Stories’, drivers provide an insight into what excites them about electromobility. In this edition, Andreas Jung, Board Member for Marketing at FC Bayern Munich, explains what drives the club and him personally.

Audi e-tron S Sportback: Power consumption (combined*) in kWh/100 km: 26.0–24.6 (NEDC) | 28.1–25.7 (WLTP)CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

Audi e-tron S Sportback: Power consumption (combined*) in kWh/100 km: 26.0–24.6 (NEDC) | 28.1–25.7 (WLTP)CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

An old, simple adage from the world of football states: ‘It’s what happens on the pitch that matters!’ However, with the appeal and media reach of modern football clubs, Andreas Jung, Board Member at FC Bayern Munich, knows that what happens off the pitch is becoming increasingly important in football. And sometimes, even what happens below the pitch as well.

 

There is a faint rattling as the entrance gate of the underground car park at the Säbener Straße training ground in Munich opens. Andreas Jung rolls down the steep ramp even more quietly, past a series of Audi vehicles and wall boxes. He parks his Daytona Grey Audi e-tron S Sportback at a brightly lit quick-charging column. ‘If you combine the installations here and at the Allianz Arena, we are without doubt one of the largest charging stations in Germany,’ he explains as he plugs in his Audi. About three years ago, together with its long-standing partner Audi, the club made a conscious decision to focus more on electromobility. More than half of the club’s own Audi fleet is now electric. ‘It was and remains important to us that we are a multiplier for the subject,’ explains Jung on the way through the catacombs. It suits FC Bayern and its own sustainability strategy, he says.

Audi e-tron S Sportback: Power consumption (combined*) in kWh/100 km: 26.0–24.6 (NEDC) | 28.1–25.7 (WLTP)CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

Audi e-tron S Sportback: Power consumption (combined*) in kWh/100 km: 26.0–24.6 (NEDC) | 28.1–25.7 (WLTP)CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

Players and team members can now charge with power of up to 150 kW at a total of 38 charging points. Looking back on the planning phase, Jung recalls that if they had simply installed the charging points, the ‘lights might have gone out’ in neighbouring Giesing. So a specially installed energy storage system provides a buffer for the peaks when, for example, many team members are charging at the same time. ‘We are still a sports club, so it was important for Audi to support us with expertise with regards to what is significant in addition to electric vehicles.’

 

Jung is convinced that new ideas need time, and a transition phase, be it in sports or mobility. Nevertheless: ‘At the beginning there was a level of uncertainty,’ he says: estimating range, planning for charging times and arranging trips differently are among the points he mentions. But for Jung personally, the focus quickly turned to the pleasantly quiet, almost silent driving, the agile acceleration and the large amount of space. ‘That was important for us as a family in our personal lives and quickly showed us that we don’t have to go without anything in order to be on the road with a clear conscience.’ That good feeling also applies fully to his labradoodle. The cross-breed dog has undergone a considerable transformation since the family switched to an e-tron model, Jung explains. In the past, he recalls, the dog became restless every time he got in the car and did not enjoy trips in the vehicle. ‘Nowadays, he is already in the car before I’ve got the door fully open. He enjoys the peace and quiet, and that sense of calm also spreads to me and everyone in the vehicle.’

‘It must become a matter of course.’

For Andreas Jung, even the little things are important when it comes to positive change. Getting started at all and then developing are what matters, he says. That applies to him in both a private and professional capacity.

More details

Three questions on electromobility for Andreas Jung

 

01. What do you appreciate about your Audi e-tron?

It’s just fun to be on the road with it. It makes me feel good in every situation. Time and time again, I am impressed by the fast, direct response and the driving experience in general. I believe that anyone who spends a lot of time on the road with an electric vehicle will not want to drive anything else. You can only dedicate yourself to one football club in your life, but with everything else, you have to move with the times.

 

02. How do you perceive the development of e-mobility?

I have noticed that today people are thinking much more consciously about sustainable actions. E-mobility is playing an increasingly important role in that. Together with Audi, we at FC Bayern want to inspire greater climate protection and set a good example.

 

03. How can this development be further accelerated?

Everyone should make a contribution within their means so that we can position ourselves more sustainably as a society. This is especially true for professional football clubs. We reach millions of people with what we do as a club. Taking responsibility must become a matter of course.

Audi e-tron S Sportback: Power consumption (combined*) in kWh/100 km: 26.0–24.6 (NEDC) | 28.1–25.7 (WLTP)CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

Audi e-tron S Sportback: Power consumption (combined*) in kWh/100 km: 26.0–24.6 (NEDC) | 28.1–25.7 (WLTP)CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

The Audi e-tron S Sportback charges in the underground car park.
A total of 38 charging points are available in FC Bayern’s underground car park, two of which can charge at up to 150 kW. In September 2020, FC Bayern and Audi started their joint journey towards sustainable mobility.

Audi e-tron S Sportback: Power consumption (combined*) in kWh/100 km: 26.0–24.6 (NEDC) | 28.1–25.7 (WLTP)CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

Audi e-tron S Sportback: Power consumption (combined*) in kWh/100 km: 26.0–24.6 (NEDC) | 28.1–25.7 (WLTP)CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

“Together with Audi, we want to inspire greater climate protection – through positive examples of successful transformation.”

Andreas Jung

Andreas Jung looks from the balcony over FC Bayern’s training ground.
Of course, what happens on the pitch is still important. Jung, who studied sports science and sports management, is a football fan through and through and has been a supporter of FC Bayern since childhood.
The new Audi Q8 Sportback e-tron at a charging station

The new Audi Q8 Sportback e-tron

The Audi e-tron Sportback played a pioneering role. Now it is time to integrate its name into the ranks of Audi models. The new Audi Q8 Sportback e-tron impresses with increased charging power and can drive further than ever before on a single battery charge.

Learn more

Audi Q8 e-tron Sportback: Power consumption (combined*) in kWh/100 km: 24.1–19.5; CO₂ emissions (combined*) in g/km: 0. Power consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle. Only WLTP and not NEDC consumption and emission figures are available for this vehicle.

Audi Q8 e-tron Sportback: Power consumption (combined*) in kWh/100 km: 24.1–19.5; CO₂ emissions (combined*) in g/km: 0. Power consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle. Only WLTP and not NEDC consumption and emission figures are available for this vehicle.

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