Pushing limits to get ahead

We experience limits every day. The extraordinary happens when we question and push these limits; when we dare to do something new and it suddenly becomes a reality. Find out here what drives people to do the extraordinary and how they face the challenges along the way.

The design of the new Audi RS e-tron GT

Design

The design of the new Audi RS e-tron GT

The Audi RS e-tron GT stands for a new era of electric Audi RS models. Designer Frank Lamberty on an evolution.
“I am truly impressed by the new Audi e-tron GT.”

Performance

“I am truly impressed by the new Audi e-tron GT.”

Project manager Jaan Mattes Reiling provides insights into the relevant parameters for the new generation of the Audi e-tron GT.
“It’s all about expectations”

Performance

“It’s all about expectations”

Aleksander Kilde, one of the best skiers in the world, talks about the sport, progress and his collaboration with Audi.
A special experience

Performance

A special experience

For Christopher Broeker, the Audi driving experience is ideal for experiencing technologies such as the quattro drive.
Audi Q8 e-tron edition Dakar: homage to a legend

Performance

Audi Q8 e-tron edition Dakar: homage to a legend

The new Audi Q8 e-tron edition Dakar celebrates the legend of the Dakar Rally and impresses both off-road and on the street.
“I am here to be the best”

Performance

“I am here to be the best”

Lia Block shares her thrill for motorsport and electrification, and the impact Michèle Mouton has had on her.
Road to Dakar 2024: Learning from the desert

Performance

Road to Dakar 2024: Learning from the desert

In Saudi Arabia, Mattias Ekström and the entire Audi Sport Team begin their intensive preparations for the 2024 Dakar Rally.
A true eye catcher

Performance

A true eye catcher

When Markus Eberle stands in front of the current model of the Audi RS 6 Avant performance, there’s one thing that catches his eye immediately.
“Enthusiasm for the car as a cultural artefact is undiminished”

Performance

“Enthusiasm for the car as a cultural artefact is undiminished”

Audi e-tron Story: Ferdinand “Ferdi” Porsche on the legendary Ice Race and the exclusive Audi RS e-tron GT ice race edition.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A
‘I never came across such a car.’

Performance

‘I never came across such a car.’

At this year’s Festival of Speed, the Audi S1 Hoonitron with Tom Kristensen at the wheel was the centre of attention.
Progress shaped by the rhombus

Performance

Progress shaped by the rhombus

40 years of Audi Sport GmbH: The company, founded as quattro GmbH, stands for change, exclusiveness and perfection.
Taking dynamics to a whole new level

Performance

Taking dynamics to a whole new level

Three electric motors ensure an impressive driving experience in the Audi SQ8 Sportback e-tron.
“We’re taking our DNA into the future”

Performance

“We’re taking our DNA into the future”

Steffen Bamberger, Head of Technical Development at Audi Sport, on the high performance brand's future vehicles.
Road to Dakar 2023: The countdown is on

Performance

Road to Dakar 2023: The countdown is on

Get an insight into the preparations for the 2023 Dakar Rally and the evolution of the Audi RS Q e-tron¹.

¹Rally Dakar concept vehicle shown. Not available for sale.

¹Rally Dakar concept vehicle shown. Not available for sale.

Golf and the game of life

Performance

Golf and the game of life

With their online platform Me And My Golf, Andy Proudman and Piers Ward give lessons on hitting the greens. We talked about their mission.
“Innovation is the key to success”

Digitalization

“Innovation is the key to success”

Entrepreneur Florian Gschwandtner talks about the role digitalisation plays in the future of mobility.
“I usually drive in ‘efficiency mode’”

Performance

“I usually drive in ‘efficiency mode’”

In this Audi e-tron story Tom Kristensen provides insight into his electrified everyday automotive life.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A
“I'm addicted to silence”

Performance

“I'm addicted to silence”

In this part of the Audi e-tron stories, Tom Klocker explains what fascinates him about driving quietly through nature.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A
The retro-futuristic unique car

Performance

The retro-futuristic unique car

The Audi S1 e-tron quattro Hoonitron¹ is the result of real teamwork. An insight into the story of its creation.

¹The vehicle mentioned and shown is intended for professional use on closed circuits only and is not available as a production model.

¹The vehicle mentioned and shown is intended for professional use on closed circuits only and is not available as a production model.
On track with the myth

Performance

On track with the myth

The Dakar Rally has become a myth. A closer look at legendary racing history, which has been actively shaped by Audi.

¹The vehicle shown here is the Dakar Rally vehicle; it is not for sale. Closed track, professional driver. Don’t try this at home.

¹The vehicle shown here is the Dakar Rally vehicle; it is not for sale. Closed track, professional driver. Don’t try this at home.
“We stay true to ourselves by always venturing down new paths.”

Performance

“We stay true to ourselves by always venturing down new paths.”

Sebastian Grams, a member of the Audi Sport GmbH management team, talks about the future of the Audi Sport performance brand.
Audi x The Gray Man: New perspectives

Performance

Audi x The Gray Man: New perspectives

Netflix blockbuster The Gray Man is set to reboot the spy thriller. Audi pumps up the action with two e-tron models.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A
Exciting new directions

Performance

Exciting new directions

Joe and Anthony Russo, the directors of The Gray Man, about agents, storytelling and cars in movies.
Electric athleticism in the snow

Performance

Electric athleticism in the snow

How do you safely drive the Audi RS e-tron GT on snow and ice? Star skier Anna Veith finds out at an Audi driving experience.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Professional driver, closed course. Do not attempt.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Professional driver, closed course. Do not attempt.
With expertise and passion to the finish line: The 2022 Dakar Rally

Performance

With expertise and passion to the finish line: The 2022 Dakar Rally

The Audi RS Q e-tron made a triumphant debut at the 2022 Dakar Rally.

This vehicle is the Rally Dakar vehicle that is not available as a production model.

This vehicle is the Rally Dakar vehicle that is not available as a production model.
“Electric mobility is the future”

Performance

“Electric mobility is the future”

Ken Block is a rally driver and an Internet superstar. We talked to him about electric cars, progress and his partnership with Audi.

The Audi RS e-tron GT is a production vehicle that is not designed or suitable for use on the racetrack or in a rally.

The Audi RS e-tron GT is a production vehicle that is not designed or suitable for use on the racetrack or in a rally.
“We are ready.”

Performance

“We are ready.”

Audi drivers Carlos Sainz and Lucas Cruz look ahead to the days leading up to the Dakar Rally.
“As a racing driver, what more can you ask for?”

Performance

“As a racing driver, what more can you ask for?”

Stéphane Peterhansel and Edouard Boulanger teamed up for the Rally Dakar. A talk about team building and opportunities.

This vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed course, professional driver. Do not attempt.

This vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed course, professional driver. Do not attempt.
Multitalented on the greens: The inimitable style of Troy Mullins

Performance

Multitalented on the greens: The inimitable style of Troy Mullins

One-of-a-kind golfer Troy Mullins reflects on progress and diversity.
“It’s yet another revolution”

Performance

“It’s yet another revolution”

Mattias Ekström is taking up the 2022 Dakar Rally challenge and talks about the sport, teams and adventures.
Inside the Audi Sport future labs

Performance

Inside the Audi Sport future labs

Audi is developing the car for the Dakar Rally on a tight schedule. A visit in Neuburg, Germany, where it’s taking shape

¹This vehicle is the Dakar Rally vehicle that is not available as a production model.

¹This vehicle is the Dakar Rally vehicle that is not available as a production model.
“We are excited by the extreme”

Performance

“We are excited by the extreme”

In 2022, Audi will compete in the Dakar Rally. Julius Seebach, Head of Audi Sport, discusses the allure of the extreme.

This vehicle is the Dakar Rally vehicle that is not available as a production model.

This vehicle is the Dakar Rally vehicle that is not available as a production model.
“‘Vorsprung durch Technik’ is much more than just a slogan”

Performance

“‘Vorsprung durch Technik’ is much more than just a slogan”

Oliver Hoffmann, Member of the Board of Management for Technical Development at AUDI AG, about “Vorsprung durch Technik” and the Four Rings’ future.
Bold and courageous

Performance

Bold and courageous

Olivia Wilde is an actor, activist and director. We talked to her about progress, inspiration and sustainability.
Let’s play!

Performance

Let’s play!

Video shoot brings together FC Bayern Munich players Alphonso Davies, Leon Goretzka and Lucas Hernández with the Audi Q4 e-tron.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
Why surfers are futurists at heart

Performance

Why surfers are futurists at heart

Pro surfer and seven-time world champion Stephanie Gilmore talks to us about striving for perfection and happiness
A unique design in ice and snow

Performance

A unique design in ice and snow

The Audi Nines is all about skiing and snowboarding at its most spectacular. This year, the Audi Q4 e-tron adds to the excitement.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.
Defining that wow feeling

Performance

Defining that wow feeling

At the Audi Technical Development division, engineers are working on translating that special Audi driving experience to the new Audi electric vehicles.
“Progress changes our world for the better”

Performance

“Progress changes our world for the better”

Fermín Soneira, A to C segment series head at Audi, talks electromobility and his ideas for “Future is an attitude.”
The next milestone

Audi Q4 e-tron

The next milestone

A world premiere: The Audi Q4 e-tron and Audi Q4 Sportback e-tron were unveiled on 14 April 2021.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi Q4 Sportback e-tron: Power consumption (combined) in kWh/100 km: 18.9–15.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi Q4 Sportback e-tron: Power consumption (combined) in kWh/100 km: 18.9–15.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
No fear and no limits

Performance

No fear and no limits

World-class snowboarder Anna Gasser is unstoppable. In this interview, she talks about striving to improve, and fearlessness.
Top athletes meet top performance

Performance

Top athletes meet top performance

Pro footballers Manuel Neuer, Robert Lewandowski and Serge Gnabry share the spotlight with the Audi RS e-tron GT during a shoot.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
Electrifying sound

Performance

Electrifying sound

A sound journey: Exploring the creative process, sources of inspiration and challenges in designing the new Audi e-tron GT quattro model’s sound.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.
Day of Progress: Relive the world premiere

Audi RS e-tron GT

Day of Progress: Relive the world premiere

Relive the world premiere: The Audi RS e-tron GT was unveiled on 9 February. The video is available here.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

“The future is now”

Performance

“The future is now”

Formula E racing driver Lucas di Grassi on his drive for a better tomorrow, the greed for knowledge and the mobility revolution.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
Courage + confidence = success

Performance 01/29/2021

Courage + confidence = success

Twenty-two-year-old mountain biker Erik Fedko ranks among the world’s brightest slopestyle stars. So how does he manage to continually push past his own limits?
Audi RS Q8: Performance on a new level

Performance 10/01/2020

Audi RS Q8: Performance on a new level

The Audi RS Q8 – the most powerful SUV coupé ever produced by Audi – is setting the benchmark in terms of sportiness and highly inspirational engineering.

Audi RS Q8: Fuel consumption (combined) in l/100 km: 13.4–12.7CO₂ emissions (combined) in g/km: 305–289CO₂ emission class: G

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS Q8: Fuel consumption (combined) in l/100 km: 13.4–12.7CO₂ emissions (combined) in g/km: 305–289CO₂ emission class: G

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

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* The stated consumption and emissions values were determined in accordance with the legally stipulated measurement procedure. The WLTP test cycle completely replaced the NEDC test cycle with effect from 1 January 2022. As a result, no NEDC values are available for vehicles with a type approval issued after this date.

The values do not refer to an individual vehicle and are not part of the offer; instead, they are solely for the purpose of comparing between different types of vehicles. Optional equipment and accessories (attachments, tyre formats etc.) may alter relevant vehicle parameters such as the weight, rolling resistance and aerodynamics and, alongside weather and traffic conditions and individual driving behaviour, may influence the fuel consumption, electricity consumption, CO2 emissions and performance values of a vehicle.

Due to the more realistic test conditions, fuel consumption and CO2 emissions values will in many cases be higher in accordance with the WLTP than in accordance with the NEDC. There may have been corresponding changes to vehicle taxation since 1 September 2018 as a result of this. You can find further information on the differences between the WLTP and the NEDC at www.audi.co.uk/wltp.

 

Further information on the official fuel consumption and the official, specific CO2 emissions of new passenger car models can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models”, available free of charge from all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany or at www.dat.de.