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Design
Concept cars like the Audi AI:ME already offer a glimpse into the future of driving, with priority often given to the interior.
The vehicle shown here is a concept car and is not available as a production model.
Design 11/20/2020
London-based label CuteCircuit is considered a pioneer of smart fashion. With their SoundShirt the designers define the future of clothing.
Digitalization 01/20/2021
The &Audi initiative is devoted to digital networking and artificial intelligence. In this interview, project manager Saskia Lexen explains the initiative’s goals and how it pursues them.
Performance 01/29/2021
Twenty-two-year-old mountain biker Erik Fedko ranks among the world’s brightest slopestyle stars. So how does he manage to continually push past his own limits?
Sustainability
Gerhard de Haan studies the future. He believes that trust in innovations is the basis for social change.
Performance
World-class snowboarder Anna Gasser is unstoppable. In this interview, she talks about striving to improve, and fearlessness.
Pro surfer and seven-time world champion Stephanie Gilmore talks to us about striving for perfection and happiness
Audi sponsors the GREEN AWARDS, supporting sustainable ideas that will make the world a better place to live.
Olivia Wilde is an actor, activist and director. We talked to her about progress, inspiration and sustainability.
Designer Marcel Wanders talks about the importance of human-centered design and his desire to add value to objects.
One-of-a-kind golfer Troy Mullins reflects on progress and diversity.
Greentech Festival founder Marco Voigt on eco-conscious lifestyles, the power of lucky breaks and sustainable tights.
Ken Block is a rally driver and an Internet superstar. We talked to him about electric cars, progress and his partnership with Audi.
The Audi RS e-tron GT is a production vehicle that is not designed or suitable for use on the racetrack or in a rally.
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