Design for the future

Optimum design that combines functionality with breath-taking and emotional aesthetics: Audi design not only creates truly stunning vehicles but also the space for experiences. Read all about the power of innovation and inspiration.

 

“The wheels make the car”

Design

“The wheels make the car”

Special wheel designs emphasise the style of the new Audi Q5 SUV. Audi designer Andreas Valencia Pollex talks about sportiness, calmness, elegance and character.
Express yourself

Design

Express yourself

Claudia Aryus and Christopher Kröner provide insights into the world of Audi exclusive and the Audi exclusive edition of the new Audi e-tron GT.
Tradition evolved: The design of the Audi A6 Avant e-tron

Design

Tradition evolved: The design of the Audi A6 Avant e-tron

Audi designers Sascha Heyde and Wolf Seebers provide insight into the design of the all-new Audi A6 Avant e-tron.
Interior Light Design in the Audi A5

Design

Interior Light Design in the Audi A5

In the new Audi A5 interior, the Digital Stage and Material Driven Design is staged with light, creating a spacious ambiance.
The sporty essence of the Audi design DNA

Design

The sporty essence of the Audi design DNA

The new Audi A5 has an even sportier appearance. Exterior designer Jakob Hirzel talks about the five design highlights of the Audi A5 that are particularly close to his heart.
The first of its kind

Design

The first of its kind

Designer Christopher Kröner explains how distinct colours and materials define the Audi RS e-tron GT performance¹.
The design of the new Audi RS e-tron GT

Design

The design of the new Audi RS e-tron GT

The Audi RS e-tron GT stands for a new era of electric Audi RS models. Designer Frank Lamberty on an evolution.
New interior design philosophy

Design

New interior design philosophy

Audi is presenting a new interior design for the first time in the Q6 e-tron. Technology and aesthetics are firmly oriented towards the needs of the occupants as never before.
Audi A3: more dynamic, more progressive, more emotional

Design

Audi A3: more dynamic, more progressive, more emotional

The Audi A3 is being upgraded with a sportier look, new design elements and digital services.
The new Audi rings

Design

The new Audi rings

On the Audi Q6 e-tron, you can see the new Audi rings. What’s the story behind the reworking of the iconic brand symbol?
„Cars are a magnificent medium to create beauty”

Digitalization

„Cars are a magnificent medium to create beauty”

Andrés Reisinger created exceptional art for the world premiere of the all-new, fully electric Audi Q6 e-tron.
“Colours are visual statements”

Design

“Colours are visual statements”

In this interview, Dr Mateo Kries, Director of the Vitra Design Museum, talks about electromobility and the effect colours have on design.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A
A true eye catcher

Performance

A true eye catcher

When Markus Eberle stands in front of the current model of the Audi RS 6 Avant performance, there’s one thing that catches his eye immediately.
Aesthetics x Performance = Perfection

Design

Aesthetics x Performance = Perfection

Marc Lichte, Head of Design at AUDI AG, is every bit the sailor and has notched up three wins in his class at Kiel Week. Where does he draw similarities between boats and vehicles?
The strategy of design

Design

The strategy of design

How is Audi Design developing towards the future? We talked to Claus Potthoff, Head of Design Strategy at Audi Design.
Light is the key to connecting with the world around us

Design

Light is the key to connecting with the world around us

César Muntada, Head of Light Design at Audi, wants to touch people emotionally with the functions of light on vehicles.
Almost like magic

Digitalization

Almost like magic

Audi dimensions is the new mixed reality-based operating concept for the Audi activesphere concept¹.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
Progress You Can Feel at the Autostadt Wolfsburg

Design

Progress You Can Feel at the Autostadt Wolfsburg

At the Audi House of Progress, the newly designed pavilion at the Autostadt Wolfsburg, Audi is making progress tangible and accessible.
On the renaissance of design

Sustainability

On the renaissance of design

Creative director Gabriele Chiave gives insights on the intersection between circularity and design.
Augmented reality

Digitalization

Augmented reality

Sid Odedra, Head of UI/UX Design Audi, describes how mixed reality glasses will revolutionise vehicle operation.
Audi activesphere concept¹: Your active lifestyle companion

Design

Audi activesphere concept¹: Your active lifestyle companion

Audi’s fourth Sphere concept car is a convertible crossover coupé with quattro technology and an innovative operating concept.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
The vision behind the new Audi activesphere concept¹

Design

The vision behind the new Audi activesphere concept¹

Marc Lichte, Head of Design at Audi, talks about the vision behind the new concept car.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
Premium Fast Charging Downtown

Sustainability

Premium Fast Charging Downtown

Zurich is home to the world’s second Audi charging hub. The urban charging concept offers fast charging downtown with up to 320 kW¹.

¹Maximum DC charging power at HPC charging stations. This can vary depending on various factors such as ambient and battery temperature, use of other country-specific plugs, use of the preconditioning function (e.g. remote-controlled air conditioning of the vehicle), power availability at the charging station, charge status, and age of the battery. The charging power decreases as the charge status increases.

¹Maximum DC charging power at HPC charging stations. This can vary depending on various factors such as ambient and battery temperature, use of other country-specific plugs, use of the preconditioning function (e.g. remote-controlled air conditioning of the vehicle), power availability at the charging station, charge status, and age of the battery. The charging power decreases as the charge status increases.
The next chapter: The Audi activesphere concept¹

Design

The next chapter: The Audi activesphere concept¹

At Monterey Car Week, Audi is giving a preview of the Audi activesphere concept.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
Five theses on the good life

Design

Five theses on the good life

The future is an attitude. Three-star Swiss chef Andreas Caminada details why the good life is about more than a cordon-bleu menu.
Five theses on design

Design

Five theses on design

Dr. Mateo Kries, Director of the Vitra Design Museum, talks about social responsibility in design.
Five theses on art

Design

Five theses on art

Art collector Christian Boros talks about why art is necessary – for him personally and for society.
Audi x Poliform

Design

Audi x Poliform

As part of a co-creation process, Italian furniture brand Poliform designed an interi-or for the Audi urbansphere concept¹. In this interview, Marta Anzani talks about the project.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
The future of progress: Audi at Milan Design Week

Design

The future of progress: Audi at Milan Design Week

Audi is looking to the future with “regenerate”: for the good of the planet, society and every individual.
First-class seats

Design

First-class seats

In this interview, designer Rafael Falkenburger explains why the seats in the Audi urbansphere concept¹ offer first-class comfort.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
The Four Rings’ new, luminous gaze

Design

The Four Rings’ new, luminous gaze

Designer Lukas Rittwage created the Audi eyes – the brand’s iconic new headlights – based on the four rings.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

The vehicle shown is a concept vehicle that is not available as a production vehicle.
Tomorrow’s Avant

Design

Tomorrow’s Avant

The future of the Audi A6 family is all-electric. For a sneak preview of what’s to come, look no further than the new Audi A6 Avant e-tron concept¹.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
Power up premium style at the Audi charging hub

Sustainability

Power up premium style at the Audi charging hub

Fast charging with a lounge: An Audi pilot project offers a sneak peek at tomorrow’s urban charging infrastructure for e-mobility.
Luxury sedan digital

Digitalization

Luxury sedan digital

From the design through the interior to the handling – digital innovation is the name of the game in the Audi A8 update.

Audi A8: Fuel consumption (combined) in l/100 km: 12.2–7CO₂ emissions (combined) in g/km: 275–183CO₂ emission class: G

Audi A8: Fuel consumption (combined) in l/100 km: 12.2–7CO₂ emissions (combined) in g/km: 275–183CO₂ emission class: G
A progressively luxurious lounge on wheels

Design

A progressively luxurious lounge on wheels

Designers of the Audi grandsphere concept¹ describe the spaciousness and experiences of tomorrow’s luxury-class sedans.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
The character of design

Design

The character of design

Marc Lichte, Head of Design at Audi, reveals what he regards as the iconic Audi skysphere concept’s¹ key personality traits.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹The vehicle shown is a concept vehicle that is not available as a production vehicle.
Shapeshifting from roadster to lounge on wheels

Design

Shapeshifting from roadster to lounge on wheels

The Audi skysphere concept¹ is a car with dual characters. Audi designers Charles Lefranc and Gael Buzyn talk to us about its progressive design.

¹The vehicles shown here are concept cars that are not available as production models.

¹The vehicles shown here are concept cars that are not available as production models.

Audi skysphere concept¹: Executive-class roadster with a twin personality

Design

Audi skysphere concept¹: Executive-class roadster with a twin personality

The electric Audi skysphere concept¹ shows that the cars of the future will become a platform for captivating experiences, giving the driver the freedom to choose between two different driving options.
Audi at IAA MOBILITY 2021

Events

Audi at IAA MOBILITY 2021

Audi is shaping mobility – both now and for the future.
“Human-centered design begins where functionality ends”

Design

“Human-centered design begins where functionality ends”

Designer Marcel Wanders talks about the importance of human-centered design and his desire to add value to objects.
“Cars become interactive spaces”

Design

“Cars become interactive spaces”

With exciting concept cars, Audi is presenting its vision of premium mobility. Interview with Henrik Wenders and Marc Lichte.
“Digital promotes human-centric design”

Design

“Digital promotes human-centric design”

Gael Buzyn, Senior Director of the Audi Design Loft in Malibu, has designed the new Audi skysphere concept¹ virtually.

¹ The vehicle shown is a concept vehicle that is not available as a production vehicle.

¹ The vehicle shown is a concept vehicle that is not available as a production vehicle.
“The perfect combination of sportiness and sophistication”

Design

“The perfect combination of sportiness and sophistication”

We visited the Audi Q4 e-tron experts within Audi’s Colour & Trim department and learned what customers can look forward to.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.
A statement’s power often lies in the fine detail

Design

A statement’s power often lies in the fine detail

We speak to César Muntada, head of light design at Audi, about freedom through progress and his path to becoming a visionary.
Light as a means of communication

Design

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 19.5–16.2CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.
Detective work in the wind tunnel

Design

Detective work in the wind tunnel

In the Audi aeroacoustic wind tunnel, aerodynamics specialists are perfecting the shape of the Audi RS e-tron GT.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.

Audi RS e-tron GT: Power consumption (combined) in kWh/100 km: 21.1–18.4CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Stated specifications apply only in Germany and are not applicable in other regions.
A glimpse of the future

Design

A glimpse of the future

The Audi A6 e-tron concept¹ is a study representing the all-electric executive class.

¹ The vehicle shown here is a concept car that is not available as a production model.

¹ The vehicle shown here is a concept car that is not available as a production model.
The masterpiece

Design

The masterpiece

Marc Lichte, head of Audi design, answers nine questions about the Audi e-tron GT quattro.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi e-tron GT quattro: Power consumption (combined) in kWh/100 km: 21.6–19.6CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
Cool innovation

Design

Cool innovation

Innovative paintwork may play a key role in electromobility at Audi. Thanks to game-changing reflective pigments.
Aerodynamics: Scoring decimal points

Design 01/29/2021

Aerodynamics: Scoring decimal points

Even the tiniest improvements in aerodynamics add to an electric car’s range. This has triggered a quest for perfection in the Audi e-tron models.
Lightening the mood

Design 01/20/2021

Lightening the mood

Audi is working on lighting concepts for tomorrow’s mobility. The focus is on people—and biologically effective light.
Design is once again shaking the world

Design 11/20/2020

Design is once again shaking the world

Award-winning Amsterdam-based creative studio Formafantasma has a vision: future product design needs a radical rethink to be truly innovative and sustainable.
Fashion 3.0: a shirt that listens

Design 11/20/2020

Fashion 3.0: a shirt that listens

London-based label CuteCircuit is considered a pioneer of smart fashion. With their SoundShirt the designers define the future of clothing.
Marc Lichte’s Audi e-design

Design

Marc Lichte’s Audi e-design

Head of Audi Design Marc Lichte talks about the most important design features of the exterior on electric drive models at Audi.
Pioneer of light

Design 10/01/2020

Pioneer of light

Light provides so much more than mere illumination on an Audi: The headlights are a defining design feature and give expression to digital technology.

Audi Q5: Fuel consumption (combined) in l/100 km: 9.1–5.6CO₂ emissions (combined) in g/km: 229–146CO₂ emission classes: G–E

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.

Audi Q5: Fuel consumption (combined) in l/100 km: 9.1–5.6CO₂ emissions (combined) in g/km: 229–146CO₂ emission classes: G–E

German model shown. Stated specifications apply only in Germany and are not applicable in other regions.
Forward-looking: the Audi AI:ME

Design

Forward-looking: the Audi AI:ME

Concept cars like the Audi AI:ME already offer a glimpse into the future of driving, with priority often given to the interior.

The vehicle shown here is a concept car and is not available as a production model.

The vehicle shown here is a concept car and is not available as a production model.

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* The stated consumption and emissions values were determined in accordance with the legally stipulated measurement procedure. The WLTP test cycle completely replaced the NEDC test cycle with effect from 1 January 2022. As a result, no NEDC values are available for vehicles with a type approval issued after this date.

The values do not refer to an individual vehicle and are not part of the offer; instead, they are solely for the purpose of comparing between different types of vehicles. Optional equipment and accessories (attachments, tyre formats etc.) may alter relevant vehicle parameters such as the weight, rolling resistance and aerodynamics and, alongside weather and traffic conditions and individual driving behaviour, may influence the fuel consumption, electricity consumption, CO2 emissions and performance values of a vehicle.

Due to the more realistic test conditions, fuel consumption and CO2 emissions values will in many cases be higher in accordance with the WLTP than in accordance with the NEDC. There may have been corresponding changes to vehicle taxation since 1 September 2018 as a result of this. You can find further information on the differences between the WLTP and the NEDC at www.audi.co.uk/wltp.

 

Further information on the official fuel consumption and the official, specific CO2 emissions of new passenger car models can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models”, available free of charge from all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany or at www.dat.de.